The Ethos
The Ethos
Bouclème celebrate the beauty of curly hair. Naturally. Bouclème knows that your curls are as unique as you are – no two heads of curls are the same. Their expertly formulated range of products delivers beautiful, defined curls. The entire range contains 0% sulphates, silicones, mineral oils, petroleum, propylene glycol, PEGs, parabens, and artificial fragrances and colours. Bouclème care passionately about curly hair and the planet we inhabit: they believe in sustainability and farmers being paid fairly - they use fair trade ingredients wherever possible and test their products on real curls, never on animals. They work with a panel of everyday testers with different curl issues, and are proud to be British: the entire range was conceived, created, and is manufactured in the UK. Bouclème natural curl care was born out of an authentic love and respect for curls, created by one curly for others.