The Ethos

Bouclème celebrate the beauty of curly hair. Naturally. Bouclème knows that your curls are as unique as you are – no two heads of curls are the same. Their expertly formulated range of products delivers beautiful, defined curls. The entire range contains 0% sulphates, silicones, mineral oils, petroleum, propylene glycol, PEGs, parabens, and artificial fragrances and colours. Bouclème care passionately about curly hair and the planet we inhabit: they believe in sustainability and farmers being paid fairly - they use fair trade ingredients wherever possible and test their products on real curls, never on animals. They work with a panel of everyday testers with different curl issues, and are proud to be British: the entire range was conceived, created, and is manufactured in the UK. Bouclème natural curl care was born out of an authentic love and respect for curls, created by one curly for others.

The Story

Founder Michele created Bouclème out of a desire to have healthy, frizz free curls using all natural ingredients. She was frustrated with the sulphate and silicone based curl products available, as they stripped away moisture and weighed down her curls. Michele wanted to create a range of products using pure natural actives that deliver moisture and that with long-term use would improve the condition of curls. Michele began to appreciate the beauty of curls in her 30’s. Before that she battled against them, trying to make them what they were not (straight) and damaging them in the process. When Michele's 2 beautiful curly girls entered the world it was important for her to help them love their curls. She needed to be a curly role model for them to see the beauty in having a head full of curls. Michele hopes Bouclème can empower you to embrace and love your curls too!

The Ingredients

Bouclème work very closely with a leading chemist and specialist perfumer based in the South West of England to create our nutrient rich formulations. Bouclème use British suppliers wherever possible, and they endeavour to protect and safe guard our environment. All the packaging can be recycled and product ingredients are biodegradable, making Bouclème safe for the environment as well as safe for your body. Bouclème believe in the power of nature and are committed to seeking out naturally derived ingredients proven to deliver great results: the products do not contain chemical nasties. The 0% policy lists ingredients you will never find in their products. Bouclème's eco certified preservative is used in the minimum amount possible to protect the carefully selected ingredients from developing harmful mould and bacteria, prolonging product shelf life.