The Ethos

Ilia Beauty is a prestige, contemporary line of natural and organic cosmetics that combine superior colour, performance and nourishing organics. All Ilia cosmetics contain up to 85% certified organic ingredients and are free from parabens, petrochemicals, fillers, carmine and synthetic preservatives. Ilia cosmetics are vegetarian and not tested on animals. The ethical, sustainable approach is embodied in Ilia products which are filled with bio-active botanicals that nourish and rejuvenate the skin. Ilia looks forward to inspiring those who have been looking for something alive, pure and new to the world of beauty. With a vibrant range of hues and an exceptionally conditioning formula, Ilia lipstick and cosmetics line keeps you lips colorfully soft without the toxins. Combining colour performance & nourishing organics, Ilia offers a unique multi-purpose range of colours. The versatile lip sticks and conditioners are easily worn for a subtle tint or layered for intensity, with shades ranging from nude to shocking coral.

The Story

Ilia Beauty was created by Sasha Plavsic, a branding & marketing professional for fashion labels in London, New York and California. Sasha returned to Vancouver where her passion for organic living and holistic health left her realising that organic make up was in need of 're-branding': contemporary colours, better packaging and performance. With this in mind, she became committed to producing safe beauty products that women can love for their look, & trust for their quality. The Ilia name was inspired by her Great Grandfather. At the turn of the century Ilia owned a designer shoe boutique in the former Yugoslavia. He had a knack for trends, great attention to detail and was all about customer service. It was a big inspiration while designing the collection. Starting out as a lip range, Ilia main focus lies in providing on-trend pigmented products that also nourish and rejuvenate the skin. This high quality range has now into a complete range of makeup products, all of which contain bio-active organic ingredients in the signature sleek, recycled aluminium packaging.

The Ingredients

All Ilia products are made with 85% certified organic, bioactive botanicals including jojoba oil, cocoa butter and Vitamin E. A certain compromise was achieved in the use of colours, to ensure they are carmine-free so completely free from animal cruelty. Ilia's commitment is to create the purest product possible while also offering a contemporary colour selection. The percentage of synthetic colour ranges from 0.1-0.3% in some of the shades. Nobody's Baby is 100% Iron Oxide based (natural dye). However what most people don't know is that Iron Oxides, (derived from the earth) can contain metals. Metals are easily absorbed and then held onto living tissue forever - not necessary healthy. Ilia's decision was to use mild synthetic colours and list them fully, being completely transparent about the choice made with nothing to hide in the ingredient list. All Ilia products are free from synthetic preservatives, fillers & petrochemicals; they are also carmine, gluten and diary free. The tube inners are BPA free.