The Ethos

Rahua offers a luxurious collection of pure plant-derived hair care products delivering transformative, gorgeous results. Rahua pronounced ‘Ra-Wa’ takes its name from this astonishing ingredient, used by Amazonian tribes for many years. The key to Rahua's outstanding performance is its molecular structure. Unlike other botanical oils that simply coat strands, the extraordinarily small Rahua oil molecule deeply penetrates the hair's cortex – bonding and repairing it – while simultaneously smoothing the hair's cuticle. A beauty favourite of Gwyneth Paltrow & Megan Fox! The Amazon's most potent beauty secret can now be yours with Rahua, a luxurious collection of pure plant-derived hair care products delivering transformative, gorgeous results. Experience Rahua’s magical properties for yourself.

The Story

From the majestic Amazon Rainforest to your beauty ritual, revitalize hair and skin and reinvigorate the senses with the finest nature has to offer. Rahua® by Amazon Beauty® Inc. is Rainforest Grown Beauty made with organic, pure plant-derived ingredients that are Symbiotic® and cruelty-free. Sourced from the Amazon and created in New York City, Rahua was founded by hair stylist Fabian Lliguin and his wife and partner Anna Ayers. After discovering the powers of Rahua oil—the star ingredient of Rahua products —the pair launched an ethical, plant derived line to strengthen and transform hair. Born from a philanthropic mission Rahua is dedicated to preserving the Amazon Rainforest; working with indigenous tribes to preserve their ancient knowledge, while sustaining the rainforest and the powerful ingredients it has to offer.

The Ingredients

Rahua nut is the ingredient at the heart of the Rahua Hair Care range. The rahua oil molecule penetrates deeply and fortifies the hair's cortex making it less likely to break whilst enhancing the colour, volume and overall appearance of hair. Vegan, non-toxic and free of parabens, sulfates and gluten, Rahua brings to the beauty world what the tribeswomen of the Amazon have known for centuries as the key to voluminous, lustrous locks. It is a privilege to support this earth-friendly, sustainable business in partnership with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar. Rahua share their reverence for the rainforest and its indigenous cultures: the oils are sourced and processed by these women and men in accordance with the traditional methods that have been passed down for generations.