The Ethos

Madara Cosmetics have a belief that natural ingredients are the best protection for our body and mind. Madara's preparations are based on pharmacological research and specially formulated to encourage the skin to restore its natural balance. The entirely natural and ecological range is certified according to the international ECOCERT standard. The natural substances used to produce Madara cosmetics have the ability to harmonise the body and effectively help the cells: as your body is part of nature, it “recognises” the natural ingredients in Madara cosmetics and takes the best and most necessary elements from them. This makes Madara cosmetics not only effective, but also gentle and healthy. Madara believes in the wisdom of beauty and health, stemming from times when people were much closer to nature. Madara comes from Latvia, a small country in Northern Europe, in the Baltic region, which has managed to preserve many unblemished and wild places, as well as a diversity of flowers and grasses. Madara uses extracts and oils from plants harvested in this pristine Baltic region in all its beauty products.

The Story

Madara began with the passionate desire of four young Latvian women for a greener, more beautiful, cleaner and safer life. Lotte was surprised when she experienced an allergy to a cosmetics product. Lotte decided to never again use cosmetics produced from toxic and skin irritating ingredients. The search for natural, safe beauty brought Lotte to self-made cosmetics and writing a blog to share her experience with other women in Latvia. This is how Lotte met Zane – a marketeer and passionate advocate for a green lifestyle. A conversation led to an idea to start a natural cosmetics production in Latvia. This dream captivated Liene – a successful young designer, who started sketching the idea on paper, and Lotte's sister Paula, who already pictured the new products on the store shelves. The girls named their dream after Madara – a mysterious plant that had grown in the meadows and seaside dunes of the north of Latvia for hundreds of years. For centuries wise women had used this for beauty and medicine, and now it became a symbol for a story about natural lifestyle, beauty and the strong northern plants. Madara was born.

The Ingredients

Northern summers are much shorter and harsher and therefore plants are forced to concentrate all of their energy on the short blossoming period to attract bees and continue their living process during the next summer. As a result, at the moment of their collection, the blossoms and herbs, which have grown in these latitudes, are especially rich with active substances and extracts that are used in the production of Madara cosmetics. Madara uses no synthetic preservatives, artificial fragrances or colours; the preparations are made from only the highest quality natural ingredients, including medicinal herbs and plants harvested according to the lunar phases. All Madara products are cruelty and GM free. ECOCERT prohibits the use of synthetic perfumes, synthetic preservatives like parabens, mineral oil, propylene glycol and other synthetic ingredients. Madara cosmetics contain organically certified natural extracts from plants growing in the Northern region and possessing the unique intensity of active substances. The effectiveness of Madara cosmetics has been dermatologically tested.