Our Conscious Labels

Making Ethical Beauty Easy

Finding beauty products that match your values isn't always that simple, Which is why we set up our Conscious Label system.

Designed to help you easily discover a product's ingredient and sustainability credentials, these labels exist to take the guesswork out of your shop and help everyone make more conscious choices.

Here’s how it works...

Our Conscious Labels

We've carefully selected six labels to represent the values most important to our community. We work closely with brands to ensure there is accreditation behind each claim and if there isn't, you won't see it on our site. Whether you're vegan, a natural devotee or looking to reduce your environmental impact, our Conscious Labels are there to help you identify which product is right for you.


This product has been certified by an accredited organisation (like COSMOS Natural or NATRUE) as being naturally produced and/or contains ingredients of natural origin.


This product has been certified by an accredited organisation (like EcoCert or Soil Association) as having been formulated with a portion of natural ingredients from a certified organic production.


This product has been certified vegan by an accredited organisation (like The Vegan Society) and are therefore suitable for vegans. (ie the formulation contains no animal-derived ingredients and is 100% plant-based).


This brand is meeting high standards of accountability and transparency on factors from charitable giving to ethical supply chain practices. It’s a stamp of reassurance that the brand you’re buying from is operating ethically.

Cruelty Free

This product has been verified by an accredited organisation (like Leaping Bunny or PETA) as being cruelty-free.


This product is a more environmentally-conscious choice as the formulation and/or packaging falls into one of the 
following categories:

Where to find our Conscious Labels

Click on a product and scroll down until you see 'Our Conscious Labels'. Here you'll see the ethical values labelled in coloured boxes.

Taking our Conscious Labels a step further with Provenance data

Labelling our products is the first step, the second is showing you the evidence. Provenance are helping us do exactly that. When a product carries 'Proof Points', it means you can click to see the third-party evidence supplied to support the claim. More confidence, less greenwashing.

Learn more about our fact-checked sustainability data with Provenance

Shop our Provenance-Powered Edit

Learn more about Naturisimo

Want to get to know us a bit better or just learn more about natural beauty? Click on the links below to find what you're looking for.