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Our Ethos

At Naturisimo, we have always strived to do things differently. We understand that as a leader of ethical retail, we have a responsibility to be as transparent as possible. Our filters are designed to make conscious shopping an effortless experience. We want to provide you with as much information as possible so that you can make more informed choices, without the guesswork. From organic certifications to eco-friendly packaging, our aim is to help you find your perfect product with ease.

Powered by Provenance

To further this commitment to transparency, we are partnered with Provenance, a future-defining sustainability communications solution. Provenance help to connect the claims our brands make with evidence or third-party verification. This means you can shop the ethics that are most important to you with clarity, ease and confidence.

Learn more about our partnership with Provenance below.



This refers to products that have been manufactured in Great Britain, making it easier to support local, home-grown brands while helping to reduce the carbon footprint of your purchase.

Certified Natural

This filter refers to products that have been certified natural by our preferred, accredited third-party organisations such as COSMOS Natural and NATRUE. These products have been verified as being naturally produced and/or containing ingredients of natural origin. This certification is suitable for products containing ingredients which cannot be certified as organic, such as water, salt or clay.

Certified Organic

This filter applies only to products that have been certified organic by our preferred, accredited third-party organisations such as Soil Association, NATRUE and EcoCert. This certification confirms the product has been formulated with an organic portion of natural ingredients from a certified organic production.

Fragrance Free

This applies to products that are free from synthetic fragrances and/or natural fragrances (e.g. essential oils) that are otherwise only added for their scent. This makes it easier to shop products better suited for more sensitive skin.


This filter refers to products that have been confirmed by the brand to have been formulated without gluten. Designed to make it easier for those with sensitivities to find the products best suited for them, we still recommend a patch test of any product for those with allergy concerns.


This term is generally understood to refer to nanoparticles that are more than 100 nanometers in size. The concern with particles smaller than this size is that they are more easily absorbed by the skin and may therefore harm living tissues within the body. This filter only applies to our sunscreens that contain nanoparticles over 100nm in size.


This filter confirms that the product is suitable for vegans (i.e. the formulation contains no animal-derived ingredients). Additionally, this filter will also highlight products that have been certified vegan by a third-party organisation such as the Vegan Society or PETA.

The Ingredients

To help customers make an informed choice, we disclose the complete ingredient list (INCI) for each product in our website so you know exactly what’s inside. There are ingredients we avoid based on scientific research and our expertise. Our Doctor Chemist, a member of the UK Royal Society of Chemistry, advises us in product formulations, artificial chemicals and their potential harmful effects. We also follow the guidelines published by the UK Soil Association, Ecocert, NaTrue, USDA and other related regulatory bodies. Below are the guidelines we follow.

Never accepted
Always accepted
Never accepted-+

These are commonly found in cosmetics but are never acceptable in our products due to their known harmful effects:

  • Parabens (Butyl, Ethyl, Isobutyl, Isopropyl, Methyl, Propyl Parabens)
  • SLS (Sodium Lauryl Sulphate)
  • SLES (Sodium Laureth Sulphate) if harsh cleansing agent
  • Mineral Oil / Petrolatum
  • Phthalates (DBP / DMP / DEP)
  • BHA (butylated hydroxyanisole)
  • BHT (Butylated hydroxytoluene)
  • BPA (Bisphenol A)
  • Coal tar
  • DMDM hydantoin
  • Ethanolamine
  • Formaldehyde
  • Germaben (Parabens and Urea)
  • Hydroquinone
  • Lanolin that may be contaminated
  • Lead
  • Mercury
  • Microbeads (plastic / synthetic)
  • Nitrosamines
  • Paraffin
  • Placenta
  • Squalene derived from animals (plant squalane is acceptable)
  • Talc contaminated by asbestos
  • Toluene
  • Triclosan
  • Urea (Diazolidinyl / Imidazolidinyl)
  • Zirconium
  • GM ingredients
  • Herbicides or pesticide residues
  • Animal testing for product development
These will be occasionally found in some of our products:
  • Acrylates - safe synthetic ingredient accepted on a case by case basis
  • Animal ingredients - only milk, clinical grade lanolin, sustainable beeswax and carmine
  • Butylene Glycol - organic alcohol acceptable in very small quantities
  • Bismuth Oxychloride - natural mineral that may cause irritation, under investigation
  • Carbomer - a synthetic emulsifier of petrochemical origin but with a high safety rating
  • Ceteareth-20 - if provided manufacturer assurance of non contamination
  • Chlorphenesin - low hazard synthetic preservative allowed in tiny quantities
  • Cocamide MEA - foaming agent, safe if not inhaled
  • Cocamidopropyl Betaine - foaming agent, accepted if plant-derived
  • DEA (Diethanolamine) / TEA (Triethanolamine) - acidity regulator, under investigation
  • Dimethicone - non-toxic silicon in small quantities in non comedogenic products
  • DMAE (dimethylaminoethanol) - natural skin firming agent, under investigation
  • EDTA di-/ tri-/ tetra-sodium - if manufacturer assurance of non contamination
  • Hydroxyethylcellulose- thickening agent safe in small quantities
  • Laureth-7- safe if provided manufacturer assurance of non contamination
  • Methylchloroisothiazolinone - preservative under investigation for allergic reactions
  • Methylisothiazolinone - preservative under investigation for allergic reactions
  • Nylon-12- safe synthetic, accepted on a case by case basis
  • Opthipen- a preservative mix made of phenoxyethanol, sorbic acid and caprylyl glycol
  • PEGs (Polyethylene Glycol) - if provided manufacturer assurance of non contamination
  • Phenoxyethanol - acceptable in small quantities as by organic certification agencies
  • Polybutene - safe synthetic binder, accepted in small quantities
  • Polyethylene - synthetic binder safe if provided assurance of non contamination
  • Propylene glycol - organic alcohol that may cause allergies, under investigation
  • PTFE (aka Teflon) - binder and conditioner, safe if not inhaled or ingested
  • PVP/Va Copolymer / PVC - synthetic binder, safe if not inhaled
  • Quaternium / polyquartenium - safe synthetic, beneficial in hair products
  • Silicones - safe in very small quantities in non comedogenic products
  • Sodium Benzoate - safe artificial preservative currently under investigation
  • Sodium Cocoyl Sarcosinate - foaming agent, safe in small quantities
  • Sodium Laureth Sulfate - accepted when not formulated as a harsh detergent
  • Synthetic Colours (Lake, D&C, FD&C) - when not absorbed or in tiny amounts e.g. nail polish
  • Synthetic Fragrance - small quantity acceptable upon non-allergenic evidence
Always accepted-+
We strive to have as many products with these ingredients:
  • Organic certified and wild crafted ingredients
  • Potent botanical actives
  • Naturally-derived plant extracts
  • Cold-pressed plant oils and butters
  • Food-grade nutrients and vitamins
  • Natural and organic essential oils
  • Result-driven product formulas
  • Luxurious textures and aromas
  • Beautiful, attractive packaging
  • 100% recyclable packaging
  • Biodynamic farming
  • Fair-trade production
  • Locally produced ingredients and products
  • Biodegradable products
  • Production that promotes biodiversity
  • Sustainable farming
  • Ecological manufacturing
  • Charitable enterprises
  • Socially responsible companies 

Have we missed something?

Have we missed a harmful ingredient or concern. Then please,

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At At Naturisimo, we are committed to doing our bit for the planet. Let us tell you a bit more...

About Us

Naturisimo is the home of ethical beauty and lifestyle. Never prepared to compromise on quality, we aim to showcase the products and brands at the very forefront of clean beauty.


Share our vision of a greener future? We’re always looking for new additions to the team. Find out more...



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