Haircare Routine

Step 1 Shampoo

All good routines begin with a good cleanse, and your hair is no different. Whether you need to remove product buildup, hydrate dry strands or tame frizz and flyaways, our collection of naturally nourishing, SLS-free shampoos have the answer your hair is looking for.

Innersense Hydrating Cream Hairbath Shampoo
Dry
The Nue Co SUPA THICK Shampoo
Thin
Abyssian Sunday Detox Exfoliating Shampoo
Dry Scalp
Best for dry hair
Dry, frazzled hair? Envelop your strands in a bath of hydration with this heavenly hair cleanser. Providing all the luxury and satisfaction of a good lather, without any of the hair-damaging SLS.
Best for thinning hair
Thinning, lifeless hair can often be linked to the scalp. This powerful, low pH formula restores harmony to the scalp microbiome by cleansing without stripping and allowing hair to flourish.
Best for a dry scalp
A flaking scalp is a scalp in crisis. This targeted shampoo gently exfoliates with sea salt while peppermint purifies and resets balance. Infused with mycobiome it naturally restores the scalp's good bacteria for optimum health.

Step 2 Conditioner

An essential part of any hair routine, the right conditioner is key to restoring moisture, softness and shine. Get the result you're craving with a deeply restorative formula, infused with nature's finest nourishing ingredients. All the results, none of the silicones.

Rahua Hydration Conditioner
Dry
Boucleme Curl Conditioner
Curls
Innersense Clarity Fragrance Free Conditioner
Dry Scalp
100% Pure Kelp & Mint Volumizing Conditioner
Lifeless
Innersense Hydrating Cream Conditioner
normal
Best for dry hair
Created to quench the thirst of even the driest hair, this tropical, plant-powered formula is a match made in heaven for dry, damaged strands. Infused with Amazonian oils and organic mango sugars, it powerfully restores moisture and shine.
Best for curly hair
As any curly hair type will attest, moisture is key. This super hydrating formula delivers just that with an abundance of coconut oil, aloe vera and argan oil. The unique formula penetrates deep into the hair cuticle for unrivalled natural results.
Best for dry scalp
A dry scalp needs plenty of moisture, but some ingredients in conditioner can end up irritating things further. This fragrance-free, hypoallergenic infusion is specially designed to soothe the scalp without any potential irritants.
Best for lifeless hair
Nothing encourages volume and life back into hair like this fresh and invigorating conditioner. The naturally powerful and minty fresh formula nourishes each and every hair to give it back its fullness and bounce.
Normal
A luxuriously hydrating conditioner for dry, thirsty hair that strengthens the follicle, smoothes cuticles and controls frizz.

Step 3 Treatment

In a busy lifestyle it's an easy step to overlook, but the right treatment can make the world of difference to your hair. Free from silicones and harmful ingredients, these naturally nourishing formulas are the secret to unlocking healthy, luscious locks.

Fushi Really Good Hair Oil
Moisture
Weleda Rosemary Revitalising Hair Tonic
Hair Growth
Agent Nateur Holi Locks Strengthening Hair Growth Serum
Strength & Volume
Rahua Leave In Treatment
Anti-Frizz
Innersense I Create Shine
Shine
Best for moisture
A total under-the-radar gem, this super moisturising oil is a luxurious treat for dry, frazzled ends. With a divine fragrance, it's a silky smooth concoction of hair-softening goodness.
Best for hair growth
Based on a traditional remedy for boosting hair growth, this tonic is a viral sensation for very good reason. The rosemary-infused blend deeply conditions hair and scalp to boost healthy growth and volume.
Best for strength & volume
Hair in need of a little boost? This high potency serum is formulated with four scientifically-proven ingredients that help hair appear denser, thicker and fuller. Hair is left volumised and glowing with health.
Best for fighting frizz
Protective and healing, this flexible anti-frizz treatment - perfect whether you style with hot tools or air dry - delivers remarkable shine, shields hair from stress, and prevents breakage and split ends.
Best for shine
Achieve that shimmery, healthy hair shine without a single silicone. This super effective gloss treatment contains a blend of cold-pressed plant extracts that absorb into strands in seconds to radiate shine.

Step 4 Styling

Experience the true difference of clean haircare with our powerful styling range. Nourishing, hydrating, smoothing and protecting, each one does more than simply style hair (but they're exceptionally good at that too). Enjoy the hair look of your dreams with these sulfate-free and expertly formulated stylers.

John Masters Organics Hair Spray
Hold
Innersense Serenity Smoothing Cream
Smooth
Rahua Aloe Vera Hair Gel
Glossy Shine
Fekkai Clean Stylers Root Lift
Volume
Boucleme Seal and Shield Defining Gel
Curls
Innersense I Create Waves Spray
Waves
Best for hold
An all-natural, plant-based hair spray that offers an excellent, flexible hold with no flaky residue and infuses hair with beneficial nutrients while delivering an all-day hold with a light, citrus scent.
Best for smoothing
The smooth, glossy hair of your dreams is within reach. Achieve a sleek blowout feel with this nutrient-rich lotion that works wonders on all hair types and textures.
Best for shine
Give hair a natural healthy shine with this nourishing reinvention of a hair gel. Powered by nature's finest ingredients, it helps you create your signature style while restoring hair health and imparting a glossy shine.
Best for volume
Give lifeless hair a little oomph with this intense root lift spray. The non-sticky formula is powered by triple-boost technology that also protects hair against heat tools at up to 230 degrees.
Best for curls
An award-winning styler, this clean, glycerin-free gel gives strong hold to curls, coils and waves. It also boosts shine and definition for glossy curls that lasts (whatever the weather).
Best for beachy waves
Achieve that effortless beachy wave with this pink Himalayan salt-infused spray. Adding texture, minerals and volume to hair, it delivers a natural-looking wave without ever feeling crunchy.