The extinction of different species is currently occurring at rates never experienced before.
The reason why? You guessed it - humans.
It’s estimated that the rate of extinction is 1,000 to 10,000 times higher than the natural extinction rate (the rate of extinction without human influence). Research found that the loss of tropical rainforests globally is equivalent to losing an area of rainforest the size of a football pitch every six seconds. Land-clearing, climate change and pollution are the main causes for this rapid loss of biodiversity and the common theme in all of these, is human activity.
Sadly, no area of our planet has been left unaffected by these environmental changes. Every habitat has been impacted by human life, particularly rainforests, woodlands, coral reefs, and mangrove forests. Over the last few years the forest fires in the Amazon rainforest reminded us of the high levels of deforestation occurring every day. Between August 2019 to July 2020, 11,088 sq km of Amazon rainforest was lost, an unprecedented rate of habitat destruction and biodiversity loss. In the case of Madagascar, an area rich with unique species, the influence of cattle grazing, logging and other poorly managed agricultural activities have left the island with 17 percent of its original vegetation cover.
So why is biodiversity important and why do we need to maintain it?
It’s clear that humans are putting a lot of stress on the natural world and in many cases, these threats will cause irreversible damage. But why is biodiversity loss particularly problematic and why is it important to maintain it?
To answer this, let’s take a look at what nature does for us (benefits known as ‘ecosystem services’).
These services are grouped into the following four categories:
It’s pretty impressive when you look at it like that, isn’t it? These ‘ecosystem services’provide, regulate and support almost all human activities, from the food we eat and the medicines we rely on, to our clean air and water resources. Healthy ecosystems are therefore crucial for human and animal populations as they provide the services that all lives depend on. Greater biodiversity leads to an ecosystem with higher productivity and resilience, promoting this wide range of ecosystem services. The health of our people and planet are dependent on biodiversity, which is why it is so important that we help maintain it and protect our planet.
Why is biodiversity important to Naturisimo?
We strongly value the natural world here at Naturisimo and want to do our best to help protect it. Healthy ecosystems are critical to every aspect of our business, from the ingredients in our products, to the health and wellbeing of our employees. But it doesn’t just end there. This is a part of our commitment to being a truly ethical brand. The health of our planet is our health. This is why Naturisimo choses to partner with environmental organisations, like the World Land Trust, Conservation Collective and 1% for the Planet, that work tirelessly to protect our environment and the biodiversity within it. We will continue to do what we can as a business to help support global efforts in maintaining biodiversity.
What can you do to help?
The good news is that as a member of the Naturisimo community, you’re already helping to support charities who are working to protect and preserve our planet’s biodiversity. We’re a member of 1% for the Planet and have recently partnered with Conservation Collective, who work tirelessly all over the world to promote conservation. So everytime you shop with us, a portion goes to help support our planet from the ground up.
There are also plenty of other ways that we, as individuals, can make a difference. You can even look locally to help protect biodiversity. Have a look at the following list for suggestions:
Save the bees! Plant a range of flowers in your garden so bees have access to nectar from March to October or build a bee box to support local bees. You can also buy sustainable honey, or drop the honey altogether and try alternatives like maple syrup or agave. Have a look at the WWF’s Bee Friendly advice for more information.
Get planting. If you have the space to do so or have access to a local nursery or community allotment, start planting local flowers, trees, fruits or vegetables. Planting produce or plants can help preserve ecosystems as they can act as key biodiversity corridors.
Check your products. As a consumer, have a look for products with labels such as Rainforest Alliance Certified, FSC (Forest Stewardship Council) or the Soil Association. These certifications tell us that the products you are buying promote socially and environmentally positive practices.
If you want to learn more about the importance of biodiversity for supporting our planet or the ways humans
are harming it, have a look at one of these books:
Silent Spring by Rachel Carson
Wilding by Isabella Tree
The Hidden Life of Trees by Peter Wohlleben
The Sixth Extinction: An Unnatural History by Elizabeth Kolbert