Jane Iredale strives to enhance women's lives by providing a safe community for exploring their own beauty. The pledge to cruelty-free makeup and skincare has always been at the core of the brand. They believe it is an essential element in their holistic approach to creating responsible, healthy beauty. Being an animal-friendly makeup brand means they believe that testing their products and ingredients on animals is cruel and unnecessary. Their commitment includes not allowing third-party animal testing for product registration purposes.
Jane started her career as a casting director. Her experience working with actors and models struggling with the ill-effects of the makeup that they wore inspired her to develop makeup products that were clean, natural and good for the skin. In 1994, the Jane Iredale brand began with one product - Amazing Base. It was immediately embraced by dermatologists because of its ability to cover, soothe and protect. Patients loved it because it didn't feel like makeup; it just resulted in beautiful, flawless skin.
Jane Iredale believe that quality formulas with skincare benefits enhance your natural radiance. Their SPF products are recommended by The Skin Cancer Foundation as effective broad-spectrum sunscreen. Their products are free of parabens, talc, phthalates, synthetic fragrance, fillers and GMP ingredients. The formulas are non-comedogenic and won't clog pores. They are preserved using only highly effective, natural ingredients and are certified cruelty-free by CCIC (Leaping Bunny).