The Ethos

Antipodes® is a Scientifically Validated Organic Beauty™ brand pioneering a new niche in skincare globally: certified organic and premium natural products with skin performance proven by science. It features revolutionary Vinanza® antioxidants from New Zealand grown superfruit, nutrient-rich avocado oil, kiwi seed oil, and antibacterial manuka honey. Certified vegan and vegetarian, Antipodes® is designed for eco-conscious world citizens. Because they believe smart consumers deserve scientific proof of performance, up to 18 months of research and development is involved in each Antipodes® anti-ageing product. An independent laboratory investigates their trial formulations on human fibroblast skin cells in-vitro, and only those with the most scientifically significant results proceed to market. Their extremely impressive scientific results show optimisation of the production of collagen, elastin and antioxidant activity. These factors are all critical to more youthful-looking skin.

The Story

Antipodes’ visionary New Zealand founder and director, Elizabeth Barbalich, built her skincare and makeup company on a cutting-edge combination of the highest quality ingredients from New Zealand nature and raw super-fruit extracts with science and innovation to produce high-tech certified organic and premium formulations. Elizabeth’s science background equipped her with an in-depth understanding of chemistry, biology, health and wellbeing. While raising a family, Elizabeth developed a passion for a natural lifestyle. She trawled the world’s natural skincare offerings to find a product hydrating enough for her own dry skin type. Failing, she decided to make her own, spending hours deconstructing formulations, weighing and reformulating them to understand their consistency. Even now, the research and development side, involving scientific validation of new products, remains one of Elizabeth’s favourite aspects of the business.

The Ingredients

New Zealand-grown skincare ingredients are world-class and, in many instances, world-leading in terms of their vitality, freshness and nutrient-density. New Zealand’s unique and pristine environment is like nowhere else on Earth. Untouched by humans until just 1,000 years ago, their native plant species are bursting with potent antibacterial, anti-fungal and antioxidant-rich properties. So Antipodes’ sustainably harvested bioactive extracts from New Zealand forests have evolved in geographic isolation over tens of millions of years. New Zealand’s modern-day horticulture is also world-class. Antipodes sources premium ingredients power-packed for beauty performance from New Zealand’s top fields, orchards and vineyards, including nutrient-rich avocado oil, kiwifruit seed oil, antibacterial manuka honey and revolutionary antioxidant Vinanza® Grape from sauvignon blanc grapes. Antipodes is proud to share the best of New Zealand with the rest of the world in their skincare.