The Story
The Story
Antipodes’ visionary New Zealand founder and director, Elizabeth Barbalich, built her skincare and makeup company on a cutting-edge combination of the highest quality ingredients from New Zealand nature and raw super-fruit extracts with science and innovation to produce high-tech certified organic and premium formulations. Elizabeth’s science background equipped her with an in-depth understanding of chemistry, biology, health and wellbeing. While raising a family, Elizabeth developed a passion for a natural lifestyle. She trawled the world’s natural skincare offerings to find a product hydrating enough for her own dry skin type. Failing, she decided to make her own, spending hours deconstructing formulations, weighing and reformulating them to understand their consistency. Even now, the research and development side, involving scientific validation of new products, remains one of Elizabeth’s favourite aspects of the business.