The Ethos

Fushi believe in being kind to the planet, being responsible for their actions and imbibing an ethos that reflects compassion and conscience in whatever they do. This ethical company is renowned for their organic, cold pressed and unrefined oils which they also use throughout their products. All products are 100 per cent natural, ethical and suitable for vegetarians, while over 90 per cent of the products are Vegan registered. Fushi's body and hair care is formulated with mild natural detergents and is free from all harmful chemicals and harsh ingredients. The ingredients are sustainably and responsibly sourced and Fushi use organic ingredients wherever possible; sourcing ethically is the first and foremost priority. Fushi's motto is: "No hype just honesty and of course good quality!" Fushi were highly commended as the BEST ETHICAL RANGE by the Natural Beauty Awards 2012, and they have been awarded the Ethical Award by the Ethical company organisation award, which reflects their commitment to protecting the environment, animals and people.

The Story

Ria Pattni is the co-founder of Fushi. The principals upon which her company were based owe much to her upbringing - Ria grew up in Africa in a family where natural remedies were a way of life whether it was juicing for health, or using herbs for beauty and wellbeing. This healthy environment was influenced by her grandfather, who was a great believer in herbs and their benefits for good health and also a devotee of Ayurveda, one of the worlds oldest holistic healing systems. This background inspired Ria and her partner Rannesh to produce their own range of ethical products. With the knowledge of all their natural and herbal solutions, Ria and Rannesh felt they wanted to share this and make them more accessible to people. They set out to create a brand that nurtured you on the inside for a more beautiful outside, which started with a small range of herbal tinctures for common everyday problems like stress and sleeplessness. As this was so successful, they then started to create the amazing range of products available today!

The Ingredients

All Fushi herbs are organic and biodynamically grown; if this isn't possible then wildcrafted herbs are used. Fushi supplements are free from fillers, binding and bulking agents and other nasties that many mainstream brands tend to use. All the nutriceutical supplements are vegetarian friendly and professionally formulated with 100% pure ingredients in bio available form for the best absorption. Our products are manufactured to high quality and ethical standards and are approved by various organisations and bodies. All Fushi packaging is either biodegradable or recyclable - 100% biodegradable polystyrene sponge and bubble wrap are used to package deliveries, and they avoid using unecessary packaging where possible, which is why they don't use cartons and boxes even for glass bottles. The products are packaged in easily recyclable materials like glass and polyethylene teraphthalate (PET), and oils and liquids come in glass bottles; this not only preserves and protects the contents better, but it is also better for the environment.