The Ethos

Fushi believe in being kind to the planet, being responsible for their actions and proactively working in a compassionate and earth-friendly way in whatever they do. They are renowned for their organic, cold pressed and unrefined oils which they also blend to formulate their own range. All products are 100% natural and cruelty-free certified, 90% are certified Organic with the Soil Association and 99% are suitable for vegans. Fushi's body and hair care is hand formulated using natural detergents and is free from all harmful chemicals and ingredients. Sourcing ethically is the first and foremost priority - all ingredients are sustainably and responsibly sourced from specially chosen farmers using organic ingredients wherever possible. Fushi is an award-winning brand having recently been awarded ‘Eco Brand of the Year’‘Best Wellbeing Brand’ and ‘Best Natural Health Brand’ in the 2021 Beauty Shortlist awards as well as ranking within the Top 10 ethical health & beauty brands on The Good Shopping guide for their commitment to protecting the environment, animals and people.

The Story

Born in 2008, Fushi meaning ‘eternal life’, began with the combined cultural heritage of Rannesh Jansari and Ria Pattni from Ayurvedic family recipes handed down by their grandparents to create natural remedies. Ria grew up in Africa in a family where herbal remedies were a way of life. This healthy outlook on life was influenced by her grandfather, who was a great believer in herbs and their benefits for good health as a devotee of Ayurveda, one of the world’s oldest holistic healing systems. This inspired Ria and her partner Rannesh to create their own range of ethical products. With the knowledge of all their natural and herbal remedies, they felt they wanted to share this and make them more accessible - creating products that nurture you on the inside for a more beautiful outside. Fushi started with a small range of herbal tinctures for everyday health complaints and today, they create products in their London workshop that enhance the wellbeing of their consumers with award-winning natural beauty products, vitamins & supplements to nourish the body for optimal health and are commended by practitioners.

The Ingredients

Fushi use 100% natural, either organic or wild crafted ingredients, that are free from GM with no harmful chemicals or preservatives. Over 90% of their products are certified Organic with the Soil Association and all products are suitable for vegetarians and 99% are suitable for vegans. Fushi supplements are free from fillers, binding and bulking agents and other nasties that many mainstream brands tend to use. All the nutraceutical supplements are vegetarian friendly and formulated with 100% pure ingredients in bio available form for the best absorption, which is why they are loved by health practitioners too. All Fushi packaging is either biodegradable or recyclable - 100% biodegradable polystyrene sponge and bubble wrap are used to package deliveries, and they avoid using unnecessary packaging where possible, which is why they don't use cartons and boxes even for glass bottles. The products are packaged in easily recyclable materials and oils and liquids come in glass bottles; this not only preserves and protects the contents, but it is also better for the environment.