"Brio" is an Italian word that means "vibrant and full of life" - representing not only the bustling city in which the brand was born, but the thoughtfully energetic and artistic packaging that houses each formula. "Geo" is a Latin word meaning "of Earth and nature," which represents the pure, yet potent, recipes of each formula. Briogeo is inspired by New York City's vibrant culture and core values, which reflect an appreciation for individuality, positivity and transparency. Their texture-specific products offer something for everyone – from repair, to volume, to curl care. Their simplified regimens take the guesswork out of finding the perfect product.
Briogeo founder, Nancy Twine, is no newcomer to the beauty sphere – she made her first foray into the world of natural product formulation at the ripe age of five. During childhood visits to West Virginia, Nancy would assume the role of sous chef to her grandmother, the town's resident beauty guru, in making her coveted homemade hair care. After an early-twenties move to New York City, she quickly realised that the natural hair care on the market simply did not live up to its performance claims. Armed with her grandmother's coveted beauty recipes and a rockstar natural chemist team, Nancy founded Briogeo Hair Care.
Briogeo offers a high-performance, hair care collection that is naturally based, yet performance driven to provide visible results. They believe beauty shouldn't be compromised by harsh or harmful ingredients, which is why all Briogeo formulas are free of sulfates, parabens, phthalates, silicones, DEA and synthetic color, yet still deliver vibrant, beautiful results. All products are 90 to 100 percent naturally derived and packaged in bottles that are both recycled and recyclable. Their high-performing formulas are cruelty-free and gluten free, and are infused with the finest blends of plant and fruit extracts, oils, and antioxidants.