bkr has gained a dedicated following, earning its reputation as a coveted beauty essential and the solution to staying hydrated. Each season bkr releases limited edition collections inspired by runway trends in New York, London, Paris and Milan. Always BPA-free, phthalate-free, adorable and addictive: welcome to your newest obsession. bkr is a must have beauty essential, as no product you’re using is going to work if you’re dehydrated. Beauty 101: You’ve got to drink water + sleep. bkr can’t tuck you into bed early, but this luminous beauty essential will motivate you to drink 10x more water, and love it (like it’s cake). If you aren't drinking enough water there's no point. Under the creative direction of bkr Founder Tal Winter, bkr create Trend Collections in the Spring and Fall. Capsule Collections (like the Hearts) are released once or twice a year. bkr is a necessary luxury that effectively delivers the element most crucial for flawless beauty—water.
bkr's founders, Tal Winter and Kate Cutler were close friends and young lawyers in San Francisco. They believed in La Dolce Vita, in love and in themselves. They met for sushi dates, spa days and weekend trips to Palm Springs. Their daily beauty regimens consisted of mascara, a swipe of lip gloss and - the key to flawless beauty - a bottle of water. Eight hours of sleep, eight hours of work, eight hours of fun, eight glasses of wateer, rinse and repeat. They were two intelligent, fashionable, cultured women in love with everything glamorous but realized they were drinking from trash: cheap, disposable, plastic water bottles. Instead, they wanted to drink from something clean, clear, soft and beautiful that felt like a couture accessory and not camping equipment. A product to be loved, not tossed away - a product they believed they could design. So they quit their jobs, said yes to the adventure, and recreated their lives.
bkr is like the perfect t-shirt - soft, effortless and once you use it you can’t live without it. Designed with attention to every little detail: the mouth is the perfect sipping size, the sleeve feels right, fits beautifully and is easy to take on and off. The cap ensures a no-leak seal. It loops on your fingers perfectly and can be flipped over and perched over the mouth of your bottle overnight or when stored. To bkr, fashion is a combination of the art seen during Fashion Week and what is happening around the world now. It doesn't exist in a bubble. That thoughtfulness both drives creativity and directs bkr's mission. bkr are inspired by everything they love - the well-designed, the hip new bar in town, the most luxe hotels, Italian furniture, couture jumpsuits, Parisian street chic, Tokyo minimalism, the cool, the pretty, the calm and everything transparent and clean. Above all, bkr believe that the objects in your life should be beautiful, effortless and loved.