Axiology is a cosmetics brand with a bold, brave take on beauty: they believe that kissable lips are sexiest with a nourishing, sustainable lipstick - and that nobody needs to sacrifice their values to get glammed-up. PETA has certified Axiology Beauty as a completely vegan and cruelty-free company.
Ericka’s holistic and vegan lifestyle emerged in her early twenties, when she became dedicated to creating raw vegan smoothies & natural beauty. Once she realised synthetics were used in her favorite beauty product, lipstick, she decided to get in her kitchen and give it a go. The result became a labour of love, Axiology.
Axiology are unabashedly beauty-conscious. That means they obsessively craft their cosmetics with vegan ingredients that dazzle on every skin type and complexion, while leaving no trace on the planet. Axiology believe in using only natural minerals for their colours and avoid synthetic colours and pigments.