The Ethos

The Nue Co is redefining category norms and setting new precedents in the global wellness market. Believing that wellness should transcend age, culture and gender, the brand is disrupting the industry by developing category-defining products based on both science and natural ingredients. The Nue Co believes in nature first and science second - but never one without the other. The Nue Co take an individualised approach to health focused on personalised and adaptable routines, which, along with education and science, can deliver results you can actually feel. The brand is made with materials and ingredients that do not harm people or the planet.

The Story

The Nue Co was founded by British-born Jules Miller who had struggled with painful IBS and found that various treatments and therapies had proved ineffective. In fact, unknowingly to her, many of the supplements she had been taking contained bulking agents, fillers, flavourings and other unnecessary ingredients that added no value, and were instead frequently exacerbating her symptoms. Feeling misled and confused by the supplement and wellness industry, Miller sought to educate and empower herself to create a simple, high-quality, results-oriented solution. Something that would work not just for her, but a new approach to wellness in general.

The Ingredients

All ingredients used by The Nue Co are sustainably sourced and organic where possible. In addition to this, the beautiful and display-worthy packaging is sustainably produced. As an alternative to plastics, the brand has opted for amber glass bottles, which help to protect the food-based ingredients from heat and sunlight, and therefore minimise the need for preservatives within the formulas. The Nue Co aims to create a brand that defines and bridges the gap between health, beauty and personal care. Their intention is to provide the highest-quality, science-backed, organically-sourced supplements that empower you to feel well, sleep well and be well.