The Ethos

Juice Beauty's goal is to achieve efficacy and health goals beyond 'natural', 'transparent' and conventional, synthetic chemical-laden beauty brands. This range has clinically validated results, with authentically organic formulas. Juice Beauty brings skincare & makeup expertise that is radically transforming the chemistry of beauty to match or exceed conventional chemical efficacy, by using advanced high potency ingredients, Vitamin C & fruit stem cells, vegetable hyaluronic acid, peptides, algae, grapeseed and natural essential oils, in proprietary bases of nutrient-rich certified organic botanical juices instead of petroleum byproducts or water fillers. This creates products with incredibly powerful actions, formulated without parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMOs, silicones, gluten, artificial dyes or synthetic fragrances.

The Story

The whole concept of Juice Beauty started when Karen Behnke, serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40. Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well. She wanted to create meaningful change in the beauty industry. Today, Juice Beauty offers award-winning (InStyle, ELLE, Allure, EWG awards) antioxidant-rich and clinically proven skin care, makeup and hair care products that meet rigorous organic regulations in North America supported by solid eco-values.

The Ingredients

Juice Beauty formulate with certified organic ingredients, which dramatically reduces residue from pesticides, unnecessary synthetic chemicals, and synthetic fertiliser residue in product ingredients. While there is no certification for “natural” ingredients, organic ingredients are regulated by the USDA. Since our skin can absorb up to 60% of what is placed on it, Juice Beauty take every precaution necessary to reduce the risk that toxins from pesticides might contaminate our bodies, our children’s bodies, and ocean habitats. They purchase the majority of their ingredients from local West Coast USDA Certified Organic farms so that they can monitor the quality and limit fuel waste and manufacture many products with solar power. Juice Beauty believe staying local is better for the community and eco-system, and they also believe harnessing sustainable energy is better for our planet.