The Story
The Story
Once upon a time in 2009, there was a high end organic cosmetic brand created which combined 'bespoke options', 'excellent products' and real 'soul'…called Absolution. Absolution is the brainchild of Isabelle Carron, founder of the strategy and design agency Jak (Just a Kiss). Most importantly, Isabelle is very much into cosmetics and in particular, certified organic ones. Whilst working for numerous cosmetics brands throughout her career, she always had the feeling that something was missing: that intimate intuition you can have with your skin and the possibility to adapt your skincare daily to what it is trying to tell you…in short, bespoke products and simplicity. Isabelle’s independence and her desire to have the best cosmetic products finally pushed her to create her own cosmetic line: Absolution is a cosmetic resolution that mixes nature and care, design and modernity.