Clean beauty and wellbeing



Naturisimo offers an easy and convenient way to shop for premium natural, ethical and eco-friendly products free from the toxins, questionable ingredients and manufacturing methods used in most mass-produced products today. Every product we stock is checked against our strict criteria to ensure they are not only free from toxins, pollutants and animals cruelty but also crafted in accordance with our ethical and sustainability values. When you purchase from Naturisimo you know you are buying clean, healthy, ethical products of highest purity, quality and integrity.


We want to be part of the solution so we practise responsible sourcing and make eco-friendly decisions. We stock products that avoid excess packaging and that provide packaging that can be recycled. Our own delivery boxes are 100% recyclable and FSC (Forest Stewardship Council) approved which helps prevent the use of illegally harvested timber. Our tissue paper is provided by a sustainable company and printed with eco-friendly soy ink, not petroleum-based ink, and it's 100% recyclable. We use 100% natural starch-based packing peanuts to secure your products inside they box; they are a far more environmentally friendly solution compared to petroleum-based polystyrene packing material. We favour 100% recyclable packaging, fair-trade, locally produced and biodegradable products, all of which help reduce waste and pollution.


To help customers make an informed choice, we disclose the complete ingredient list (INCI) for each product in our website so you know exactly what's inside. There are ingredients we avoid based and scientific research and our expertise. Our Doctor Chemist, a member of the UK Royal Society of Chemistry, advises us in product formulations, artificial chemicals and their potential harmful effects. We also follow the guidelines published by the UK Soil Association, Ecocert, NaTrue, USDA and other related regulatory bodies. Below are the guidelines we follow.

NEVER: These are commonly found in cosmetics but are never acceptable in our products due to their known harmful effects:

Parabens (Butyl, Ethyl, Isobutyl, Isopropyl, Methyl, Propyl Parabens)
SLS (Sodium Lauryl Sulphate)
SLES (Sodium Laureth Sulphate) if harsh cleansing agent
Mineral Oil / Petrolatum
Phthalates (DBP / DMP / DEP)
BHA (butylated hydroxyanisole)
BHT (Butylated hydroxytoluene)
BPA (Bisphenol A)
Coal tar
DMDM hydantoin
Germaben (Parabens and Urea)
Lanolin that may be contaminated
Microbeads (plastic / synthetic)
Squalene derived from animals (plant squalane is acceptable)
Talc contaminated by asbestos
Urea (Diazolidinyl / Imidazolidinyl)
GM ingredients
Herbicides or pesticide residues
Animal testing for product development

EXCEPTIONALLY: These are not generally accepted in our products, however we can exceptionally accept them for the reasons below:

Acrylates ? safe synthetic ingredient accepted on a case by case basis
Animal ingredients ? only milk, clinical grade lanolin, sustainable beeswax and carmine
Butylene Glycol - organic alcohol acceptable in very small quantities
Bismuth Oxychloride ? natural mineral that may cause irritation, under investigation
Carbomer - a synthetic emulsifier of petrochemical origin but with a high safety rating
Ceteareth-20 - if provided manufacturer assurance of non contamination
Chlorphenesin - low hazard synthetic preservative allowed in tiny quantities
Cocamide MEA ? foaming agent, safe if not inhaled
Cocomidolpropyl Betaine ? foaming agent, accepted if plant-derived
DEA (Diethanolamine) / TEA (Triethanolamine) - acidity regulator, under investigation
Dimethicone ? non-toxic silicon in small quantities in non comedogenic products
DMAE (dimethylaminoethanol) ? natural skin firming agent, under investigation
EDTA di-/ tri-/ tetra-sodium ? if manufacturer assurance of non contamination
Hydroxyethylcellulose- thickening agent safe in small quantities
Laureth-7- safe if provided manufacturer assurance of non contamination
Methylchloroisothiazolinone ? preservative under investigation for allergic reactions
Methylisothiazolinone ? preservative under investigation for allergic reactions
Nylon-12- safe synthetic, accepted on a case by case basis
Opthipen- a preservative mix made of phenoxyethanol, sorbic acid and caprylyl glycol
PEGs (Polyethylene Glycol) - if provided manufacturer assurance of non contamination
Phenoxyethanol - acceptable in small quantities as by organic certification agencies
Polybutene ? safe synthetic binder, accepted in small quantities
Polyethylene - synthetic binder safe if provided assurance of non contamination
Propylene glycol - organic alcohol that may cause allergies, under investigation
PTFE (aka Teflon) ? binder and conditioner, safe if not inhaled or ingested
PVP/Va Copolymer / PVC - synthetic binder, safe if not inhaled
Quaternium / polyquartenium ? safe synthetic, beneficial in hair products
Silicones - safe in very small quantities in non comedogenic products
Sodium Benzoate ? safe artificial preservative currently under investigation
Sodium Cocoyl Sarcosinate - foaming agent, safe in small quantities
Sodium Laureth Sulfate ? accepted when not formulated as a harsh detergent
Synthetic Colours (Lake, D&C, FD&C) - when not absorbed or in tiny amounts e.g. nail polish
Synthetic Fragrance ? small quantity acceptable upon non-allergenic evidence
Animal testing after product development strictly to comply with China legal requirements

ALWAYS: These ingredients, formulas and production methods are always favoured during our product selection process:

Organic certified and wild crafted ingredients
Potent botanical actives
Naturally-derived plant extracts
Cold-pressed plant oils and butters
Food-grade nutrients and vitamins
Natural and organic essential oils
Result-driven product formulas
Luxurious textures and aromas
Beautiful, attractive packaging
100% recyclable packaging
Biodynamic farming
Fair-trade production
Locally produced ingredients and products
Biodegradable products
Production that promotes biodiversity
Sustainable farming
Ecological manufacturing
Charitable enterprises
Socially responsible companies

Have we missed a harmful ingredient or concern? Please, contact us!


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