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A highly pigmented, shimmering loose mineral eyeshadow that glides on smoothly and blends with ease.


What it is
Alima Pure Luminous Shimmer Eyeshadow is a rich and silky mineral eyeshadow with a subtle shimmer that brings a stunning wash of colour to your eyes for a long-wearing, weightless finish. This powder shadow can be used dry for a more subtle finish or applied with a damp brush for a metallic finish, and the paraben, talc and sulphate free formulation is ideal for use alone and also blends well with other eyeshadows. The all natural, multi-purpose shadow works equally well as an eyeliner and the lighter colours can be used as a highlighter for the face.

- A loose mineral powder eyeshadow with a finely milled, shimmering finish
- Adds a delicate shimmer to eyeshadow looks when used dry and gives off an intense metallic sheen when used wet
- 100% natural
- This shimmering eyeshadow brightens and defines the eyes, adding a pop of colour to the face

Colour Guide
- Venus: Sparkling peach
- Chai: Rose gold
- Milan: Gold-flecked plum
- After Hours: Gold-flecked charcoal

How to Use
Apply Alima Pure Luminous Shimmer Eyeshadow with a synthetic eyeshadow brush. Dip brush into the jar and tap off the excess before applying to the eyelid. Blend well and layer product to achieve your desired intensity.



UK Standard: £3.95
FREE for orders over £25
Fully tracked with SMS/email updates. Usually 2 - 4 working days to any UK address including Channel Islands and Isle of Man. Allow up to 7 working days for delivery.

UK Next Day: £6.95
Fully tracked with 2 hour ETA and SMS/email updates. Delivery the following working day for orders placed before 1pm any working day. UK Islands, Highlands and remote areas may require 2 working days.

Europe: £3.95
FREE for orders over £25
Fully tracked for orders over £100. Usually 4-9 working days. Allow up to 14 working days for delivery.

International: £3.95
FREE for orders over £25
Standard delivery only. Usually 7-14 working days. Allow up to 21 working days for delivery. Customs duties and local sales taxes are the sole responsibility of the customer.

See full delivery terms »



Every effort is made to provide you with accurate ingredients however, the product manufacturer may change ingredients without our knowledge. Always read the ingredient label on the actual package before using this product. If you have severe sensitivities or allergies, always contact the manufacturer directly to confirm the latest ingredients. We cannot be held responsible for the accuracy of ingredient or nutritional information we provide nor liable for any adverse reactions caused by the products we sell. We are constantly in the process of updating ingredient information. If you have any queries relating to any ingredients, please Contact Us and we'll be happy to help.

Mica (CI 77019). May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510).


Alima Pure Luminous Shimmer Eyeshadow:

- Formula: 100% natural. Vegan. Gluten free. Free from parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, or nanoparticles.

- Origin: Made in USA.

- Packaging: Recyclable plastic jar with sifter lid in recycled cardboard box.

- Shelf Life: Use within 24 months of opening.

- Animal Rights: Not tested on animals.

Alima Pure - Discover the Brand ยป

Alima Pure are experts when it comes to high-quality mineral makeup designed for the modern woman, with an array of stunning colours that help to highlight natural beauty.Their makeup is formulated with all-natural ingredients designed for high- performance wear. Made from the highest quality, purest mineral pigments and also specially processed to provide rich, deep pigment, opacity and shimmer, Alima Pure makeup is never tested on animals. The result is a wonderfully light silky feeling and long-lasting wear that lets your true beauty shine through.


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