Pacifica is known as one of the most innovative and sustainable makeup lines on the market today. At Pacifica, they are elevating the experience of natural beauty products and overcoming the common perception that naturals don't deliver great results. They make natural products that work as well or better than any non-natural line, and Pacifica's mission is complete when they have delivered the best performing products, using the safest ingredients, in recyclable packaging and components to the largest possible audience of beauty consumers. All Pacifica products are gluten-free, 100% vegan, and cruelty-free. Today Pacifica has become known as the most innovative, creative natural beauty brand on the market with a full range of cosmetics, perfumes and skin care. Brook has elevated natural beauty with her unwillingness to accept substandard performance in natural products and has made it her personal mission to re-define the perception of natural beauty products.
Brook Harvey Taylor, from Bozeman, Montana, has been fascinated with the magical world of scents ever since she was a teen, and she begun mixing fragrances from essential oils bought at the local food co-op where her mother worked. In the early nineties, she moved to Oregon to attend college and began studying aromatherapy with what she calls an “eccentric” aroma-therapist who taught her all about natural fragrances. Brook found herself embarking on a personal journey, creating fragrances that were like no other. Fate intervened in the form of Billy Taylor. Together they created Pacifica, an idea conceived during a drive home from surfing. From the beginning, Brook and Billy had a grassroots vision. They believed that if they invested in the quality of their products and the fragrance experience, rather than marketing, people who fell in love with Pacifica would spread the word. They were right. Their devout following of fragrance aficionados and earth-conscious connoisseurs deeply value Brook’s fresh approach to perfuming.
Pacifica skin care and colour is formulated with natural ingredients your skin craves, and without: animal testing, animal ingredients, FD&C color, phthalates, parabens, sulfates, propylene glycol, benzene, mineral oil, petroleum, peanut oil, triclosan, and other ingredients you do not want on your skin. Pacifica use a natural grain alchohol for their spray and roll-on perfume base, and the solid perfume is made from a coconut and soy based wax. Pacifica does not support the use of naturals that are threatened or where the harvesting of the plant endangers biodiversity or causes other environmental issues, and adheres to strict IFRA standards, a self-governing organization that sets safety standards for all natural and non-natural aroma compounds. All Pacifica candles contain lead-free wicks, and a quality control team spends countless hours testing wick-to-wax ratio to ensure a proper burning candle for every fragrance, with a propriety cleaner burning vegetable and soy wax blend used.