Clean. Conscious. Vegan. Sappho New Paradigm is a natural and organic cosmetic brand focused on developing a luxury line free of ingredients known or strongly suspected of being carcinogens. Fiercely independent, Sappho values ethical business, transparency of ingredients, honesty & authenticity. They stand for the fair treatment of humans & animals, feminism, diversity and they promise to only get greener as they grow.
JoAnn Fowler is an Emmy nominated Canadian makeup artist and the founder of Sappho New Paradigm. She enjoyed professional acclaim over 20 years working as a makeup artist both in film & television across North America. In the early 2000s, after extensive research on toxic chemicals in cosmetics, JoAnn decided to develop a line of makeup to provide her clients with a viable alternative to the chemical-laden mainstream brands available on the market.
Developed with experts in the field of green cosmetics, Sappho offers toxin-free formulations made with the finest of certified organic ingredients that are infused with phytonutrients. The line is high performance, diverse and entirely vegan, cruelty-free and PETA certified. Sappho products are made in a zero-carbon footprint facility in Canada, using non-nanoparticle, low heavy metal minerals & Ecocert, Cosmos or USDA certified organic ingredients.