The Ethos

Founded by Sarah Brown as a solution to her own sensitive skin, Pai's cult products have become the premium choice for those who've tried everything in their search for skin confidence. Pai recognise that sensitive skin comes in many forms – it can be dry or oily, youthful or mature. This comprehensive skincare range, especially formulated with sensitive and allergy-prone skin in mind, covers all skin types and provides solutions for conditions ranging from acne, inflammation, urticaria to psoriasis. With clean, effective products, a transparent ingredients policy and expert advice - Pai helps sensitive skin sufferers take back control. Pai products are certified organic by the Soil Association and are also Vegan and BUAV Cruelty Free.

The Story

"When your skin goes wrong, it can take over your whole life. I spent years trying countless 'sensitive skin-friendly' products without finding anything I could tolerate. If they weren't full of irritants, they were ugly and medical-looking and just served as a daily reminder of my 'problem' skin! I'm fanatical about the ingredients we use because I've experienced for myself what a transformative effect high-grade botanicals can have on the skin – but they have to be beautifully grown, cleanly extracted and carefully handled during manufacture. There are no shortcuts. We believe great products start with great ingredients - it's a simple equation. Pai is everything I wanted as a customer. Formulas you can trust, that are beautifully packaged & a joy to use." Sarah - Founder, Pai Skincare

The Ingredients

Pai believe great products start with great ingredients. Their team of experts seek out nature's most powerful skin soothers and breakthrough organic extracts then carefully blend them into gentle, effective formulas. The ingredients Pai chooses to leave out are just as important. Pai carefully selects ingredients with proven remedial and skin soothing properties and keep products free from irritating chemicals, parabens, artificial fragrance, alcohol, detergents, phthalates, phenoxyethanol and petrochemicals. Unlike many brands on the market, Pai does not commission factories to both formulate and manufacture their products. All Pai products are made in London, formulated in Pai's in-house R&D lab and made in their own production facility.