Powered by Provenance

Whether it's vegan formulas or recyclable packaging, your values have always been at home with us. But with an increasing amount of greenwashed claims in beauty, we wanted to add an additional layer to our Naturally Conscious labels to help give you even more confidence. Provenance help us do just that. Their technology connects you to the evidence behind the claims that matter most to you. Ready to learn more?

How does it work?

Who are Provenance?

The global leaders in anti-greenwashing technology, Provenance use blockchain data to cut through the noise and connect you with the real evidence behind product claims and put the power back in your hands.

What does Provenance-Powered mean?

Brands and products who partner with Provenance have committed to sharing the verifiable evidence behind their product claims so you can be sure they match your values..

What are Proof Points?

Proof Points are interactive icons, like ‘Vegan’ or ‘Cruelty Free’, that show a sustainability claim has been evidenced or verified and you can be sure you're buying a product that reflects your values.