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Whether it's vegan formulas or recyclable packaging, your values have always been at home with us. But with an increasing amount of greenwashed claims in beauty, we wanted to add an additional layer to our Naturally Conscious labels to help give you even more confidence. Provenance help us do just that. Their technology connects you to the evidence behind the claims that matter most to you. Ready to learn more?
The global leaders in anti-greenwashing technology, Provenance use blockchain data to cut through the noise and connect you with the real evidence behind product claims and put the power back in your hands.
Brands and products who partner with Provenance have committed to sharing the verifiable evidence behind their product claims so you can be sure they match your values..
Proof Points are interactive icons, like ‘Vegan’ or ‘Cruelty Free’, that show a sustainability claim has been evidenced or verified and you can be sure you're buying a product that reflects your values.
Shop the brands putting the proof behind their claims.
Select a product below to view Proof Points in action.
Want to learn more? We sat down with Provenance founder Jessi Baker to dive even deeper into the world of Provenance and what it means for you.