Launched in the spring of 2010, Kjaer Weis is the ultimate in eco luxury makeup, a cosmetics brand as healthy as it is beautiful. This visionary cosmetics brand recognizes health and beauty equally by fulfilling the desire for color cosmetics made with the highest quality safe, natural & organic ingredients without compromising on luxury or design. Created by Danish-born, New York based makeup artist Kirsten Kjaer Weis, products are CCPB certified organic and free from animal testing. Kjaer Weis fills the gap in the market for cosmetics with clean formulations on the inside and design packaging on the outside. The range contains no parabens, silicons, petrochemicals, artificial color or fragrance. These all-natural components are packaged in bold metal compacts, which are housed by red lacquered grain textured cases reminiscent of dainty jewelry boxes. Thanks to Kjaer Weis, we can now add an organic, sustainable luxury to our cosmetic bags.
For Kirsten Kjaer Weis, the desire to fuse natural makeup with luxury stemmed from her upbringing in the countryside of Denmark and her experience as a makeup artist. Having spent her youth on a farm, Kaer Weis developed an appreciation for nature at a tender age. This wanderlust led her to Paris to study makeup and later, to other corners of the world, where she worked on movie sets and photo shoots for nearly 20 years. As clients continued to fuss over makeup that caused allergic reactions, Kaer Weis grew increasingly frustrated with breakout-inducing products, fostering a desire to create color cosmetics with organic formulations and modern packaging, and for seven years, poured herself into Kjaer Weis, her forward-thinking, visionary line. Kirsten says: 'I wanted something unique, modern, forward thinking but also socially responsible. The visual and aesthetics of daily life are vitally important to me. Consciouly or unconsciously design affects us all'.
Designed by Marc Atlan, the compacts are chic and refillable, evoking a certain lavishness, as well as further echoing the collection's emphasis on sustainability, and enameled with the white enameled KW logo. Each compact comes with your chosen color. Refill pans are available in customized simple paper cartons, that are fully recyclable yet beautiful, so care has been taken to sustainability principles as well as high design standards. Celebrating a philosophy grounded in clean formulations, sustainability, and aesthetics, Kjaer Weis is certified by the CCPB, the Italian organic certifying authority (requiring at least 95% organic ingredients), with each product consisting of raw materials, natural preservatives, and pigments extracted from the earth (honeysuckle, gardenia, and rose, for instance, are included as anti-aging properties). Kjær Weis believes you can have it all: chemical-free makeup that works well, in a pretty package. No compromises.