BYBI Beauty are committed to bringing you great beauty products that actually work. They believe in transparency, because everyone deserves to know what’s in their beauty products, and innovation, because natural doesn’t have to mean basic. BYBI stands for By Beauty Insiders. Founded by Elsie & Dominika in 2017, two beauty bloggers, formulators and consumers who strive to create products based on what they want and what they know doesn’t yet exist.
It all started with Clean Beauty Co, the UK’s biggest natural beauty platform. Elsie and Dominika started Clean Beauty Co to shine a light on beauty formulations and empower people to take control of what they put on their skin. The girls are recognised as natural beauty thought leaders and innovators in the UK. They launched BYBI in February 2017 with the aim to give consumers natural yet effective products that reflect current trends and both look great, and feel great.
BYBI Beauty is part of Clean Beauty Co, one of the UK's premier destinations for green beauty content. BYBI Beauty create skincare using only ingredients that they know will directly benefit the skin; high-quality ingredients that are 100% natural, vegan and cruelty-free. With the belief that natural doesn't always mean ineffective, these ingredients are carefully selected to form part of BYBI's high-performance skincare that is results driven and trend focused, but always 100% natural.