Butter London offers a new concept in natural nail care. The cult phenomenon of the nail industry is fast becoming famous for high fashion, 8 Free (non-toxic) nail lacquers. By transforming catwalk trends to custom nail colour palettes, Butter London developed a passionate following among fashionistas. Each season Butter London is backstage at Fashion Week in New York and London collaborating with top designers and developing custom nail colours at fashion houses like Victoria Beckham, Nicole Farhi and Pringle, making Butter London the absolute authority on high fashion nail colour. Welcome to Butter London. Colour, not carcinogens.
Butter London was founded in 2005 by Sasha Muir. While researching the need to combine hygienic and affordable nail services with high quality products, Muir was introduced to high fashion nail expert, Nonie Creme. Creme's expertise was quickly put to use with the development of a cutting edge, unique collection of lacquers and products that encompass Rock and Roll, Great Britain and Fashion. Muir now serves on the Board of Directors and continues to incubate new business concepts. Nonie continues with the company as Founding Creative Director and has been at the forefront of formulation and design with imaginative techniques, bold graphics, and audacious cheeky humor.
Butter London now have 10-free formulas meaning they are free from some of the most harmful ingredients found in nail polish including Formaldehyde, DBP and Xylene. Please protect your health and the environment by going non-toxic. Now, it's not very British to brag but you should know that Butter London have a knack for creating nail trends not just following them - from British Racing Green to No More Waity, Katie in celebration of the Royal Wedding. Inspired by the latest trends and new colours of Fashion Week, the designers of butter LONDON create exceptional products: long-lasting, colour-rich and simply stunning nail lacquers .