Evolve beauty is designed to provide affordable, beautiful eco-friendly organic skin and hair care products that actually work. Evolve certified organic products are food-based because Evolve believes cosmetics should be good enough to eat. All packaging is made in the UK from recycled plastic milk bottles and all Evolve products are Vegan and Vegetarian.
Evolve beauty believes in helping everyone live a little better in their everyday lives. This means being a little healthier and greener without compromising on beauty or quality. Evolve calls this 'living smarter'. Evolve smart range of beautiful, effective, organic beauty products is designed with this in mind.
Evolve beauty was conceived by Laura Rudoe, founder and driving force behind Evolve. Laura has always had an interest in ethical and environmentally friendly business practices. She is also passionate about food and wellbeing, and has worked extensively using alternative medicine and nutrition to improve her own health. These ideas about natural food-based ingredients working in balance with the body inspired the development of the Evolve range. Laura has spent much of her career in the ethical space, previously working as an ethical venture capitalist investing in eco and ethical businesses. Returning to London after Harvard, Laura became the founding employee and head of development at the award-winning skincare range nude skincare. In September 2008, newly pregnant and seeking a work-life balance where she could combine motherhood with her passion of creating ethical businesses, Laura set up Good Ventures, an ethical development company, with the aim of creating several new companies. Laura searched for, but couldn't find, a range of affordable yet desirable organic toiletries, and this led to the idea for Evolve.
Evolve natural skincare uses organic, food based ingredients to create a brand of highly effective natural beauty solutions. Evolve products are a highly effective natural beauty solution containing efficacy tested smart superfoods from nature such as Goji berries and Peruvian inca inchi oil. Evolve cosmetics are 99% natural and Ecocert organic certified and contains no parabens, sulphates, silicones, phthalates, synthetic fragrances or colours.
Evolve packaging is made from recycled milk bottles and easily recyclable, produced in the UK and 100% biodegradable. Evolve has signed up to the compact for safe cosmetics, supporting the use of products with safe skincare ingredients, including the use of organic skincare ingredients. Evolve body products & natural hair care are fast becoming everyday staples for natural beauty fans.