A moisturising liquid foundation which provides a light to medium coverage, gives a soft, satin finish and a radiant even skin tone.
What it is Beauty Without Cruelty Natural Liquid Foundation combines moisture balancing pentavin with jojoba, avocado oil and vitamin E to provide a smooth natural consistency for a flawless complexion. Exceptional coverage and long-lasting, perfect for a natural confident look. This non-comedogenic, fragrance and paraben free, foundation is ideal for sensitive skin.
Colour Guide - Sheer: Porcelain skin - Fair: Fair skin - Light: Light skin - Natural: Fair to medium skin - Medium: Medium to olive skin - Beige: Dark olive skin
How to Use Apply a pearl-sized amount of Beauty Without Cruelty Natural Liquid Foundation into skin and neck daily.
UK Standard: FREE. Usually 2 - 5 working days to any UK address including Channel Islands and Isle of Man. Allow up to 14 working days for delivery.
UK Next Day: £6.95. Delivery the following working day for orders placed before 1pm on the previous working day (UK only).
Europe: FREE. Standard Delivery Only - Usually 4-9 working days. Allow up to 21 working days for delivery.
International: FREE Standard Delivery Only - approximately 7-14 working days. Allow up to 21 working days for delivery.
Beauty Without Cruelty offers a cosmetics collection with unique formulations which carry a dedicated focus on enhancing a healthy and nourished skin and being cruelty free. Beauty Without Cruelty is 100% vegan and totally free from fragrance, carmine, paraben, PEG, toulene, formaldehyde and phthalate. For over 30 years, Beauty Without Cruelty has led the way in cruelty free cosmetics, operating a company fully compliant with BUAV requirements. All Beauty Without Cruelty products are 100% suitable for vegans and vegetarians and completely cruelty free so all of its products comply with the strict BUAV standards.
Good with a little exception
The foundation is normal: stays on quite well, medium coverage. Nothing too bad to complain about. But when applying, you have to note it dries REALLY FAST. I found out blending with brush or fingers is impossible, because the foundation just rolls around your face. But when I used BeautyBlender to pat the foundation on my face, I had no problems. So this is a good foundation if you use a makeup sponge! Jenny, Finland
I have to point out one good thing. The lightest colour is really very light which is good. The rest is disappointing. The foundation dries way too quickly & cannot be distributed evenly. What is more, when you continue to try and blend it, it just comes off in flakes. It does not look good at all. Charlotte, Germany
Way too orange
I bought this product to try to conceal some acne & scars but I'm sorry I did. I already use the BWC concealer in 'Fair' but I find it a bit light so my thought was that the next colour up should be just right. So I bought the colour 'Light' but it is just way too orange. I look like a carrot. If it wasn't for the poor colour, I found the texture to be nice, but the coverage is not great. So if you are going to try this, be cautious of the colour choice. Krista, New Zealand
My skin is generally pretty user friendly. I found this foundation to be clumpy, hard to apply - with either brush or fingers & it accentuated dry skin flakes I didn't even know that I had!! Even with routine moisturisation and additional moisture before application this still made me look like a desert dwelling scaley lizard. Def not for me. Kate, Britain
Disappointed with product
Opened package & thought, I'm not going to get much out of this, very small amount. Then tried it out on my skin, I should have read the part where it s moisture balancing because I felt like it sucked the moisture out of my skin, dried to quickly and was very patchy. The reason why I bought it was to buy products that don't test on animals (which is great) but I'm going to have to find another foundation. Katherine, Northern Ireland
I'm very particular when it comes to foundation after using the same product for over 15 years I gave this a go. I agree with the previous rating here in that it doesnt seem to go that far, I started using this 19 days ago & I'm guessing I have a few days worth left. However, I am going to re-order and continue to use as I really rate this product (used with the same coloured face powder) and will make sure I have a reserve! Also the price is very reasonable! Sarah C, Witney
You don't get much foundation for your money, very little in the container. I thought the colour had a slightly grey tinge to it. The good points are it stays put all day but I can't imagine this bottle lasting more than 2 weeks before running out so you'd probably need 2 bottles for 1 month. Wouldn't recommend. Nicola, Sussex
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