What it is
100% Pure Fruit Pigmented Eye Shadow is a glamorous eyeshadow coloured with vitamin-rich fruit pigments and responsibly sourced mica - no synthetic dyes or glitters. Shades and finishes range from matte to shimmer to sparkle, with medium to full buildable opacity.

Colour Guide
- Vanille: Light, matte cream
- Gilded: Light gold with shimmer
- Cinnaban: Rose gold with shimmer
- Sugared: Light mauve with shimmer
- Black Platinum: Grey black with shimmer

How to Use
Use an eyeshadow brush for a more precise application. Build and blend 100% Pure Fruit Pigmented Eye Shadow onto eyelid, tear duct, crease, brow bone and lash lines.

UK Standard: £3.95
FREE for orders over £25
Fully tracked with SMS/email updates. Usually 2 - 4 working days to any UK address including Channel Islands and Isle of Man. Allow up to 7 working days for delivery.

UK Next Day: £6.95
Fully tracked with 2 hour ETA and SMS/email updates. Delivery the following working day for orders placed before 1pm any working day. UK Islands, Highlands and remote areas may require 2 working days.

Europe: £3.95
FREE for orders over £25
Fully tracked for orders over £100. Usually 4-9 working days. Allow up to 14 working days for delivery.

International: £3.95
FREE for orders over £25
Standard delivery only. Usually 7-14 working days. Allow up to 21 working days for delivery. Customs duties and local sales taxes are the sole responsibility of the customer.

See full delivery terms »

Every effort is made to provide you with accurate ingredients however, the product manufacturer may change ingredients without our knowledge. Always read the ingredient label on the actual package before using this product. If you have severe sensitivities or allergies, always contact the manufacturer directly to confirm the latest ingredients. We cannot be held responsible for the accuracy of ingredient or nutritional information we provide nor liable for any adverse reactions caused by the products we sell. We are constantly in the process of updating ingredient information. If you have any queries relating to any ingredients, please Contact Us and we'll be happy to help.

Rice Starch, May Contain Pigments of Carrot, Squash, Apricot, Peach, Papaya, Cocoa, Pomegranate, Blackberry, Blueberry, Raspberry, Coffee, Black Tea, Acai, Vanilla, Lavender, and Tomato, Vitamin E (a-tocopherol), Rosehip Oil, Pomegranate Seed Oil, Avocado Butter, Cocoa Butter, Wine, Vitamin C (Ascorbyl Palmitate).

May contain Mica.

100% Pure Fruit Pigmented Eye Shadow:

- Formula: 100% natural. Vegan. Gluten-free. Free of artificial colours, artificial fragrances, synthetic chemical preservatives and all other toxins.

- Origin: Made in USA.

- Packaging: Plastic compact.

- Shelf Life: Use within 6 months from opening.

- Animal Rights: Not tested on animals. Cruelty free.

100% Pure - Discover the Brand »

Beauty that's better to wear, than not to wear. 100% Pure is one of the healthiest, purest lines of cosmetics and skincare in the world. The natural makeup and skincare lines are made from antioxidant and vitamin packed fruits, plants and vegetables. Beauty, as pure as it is powerful. Truly, health food for your skin.