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A loose powder mineral eyeshadow with satin matte finish that enhances and defines eyes.


What it is
Wet or dry, Alima Pure Loose Mineral Eyeshadow is perfect for accentuating your eyes while adding definition. Richly intense with mineral pigments that brighten and emphasise your eyes, this multi-purpose powder eyeliner also works well as an eyeliner. The talc free formulation nourishes the delicate eye area with soothing minerals.

- A loose mineral powder eyeshadow that can be used wet or dry
- Creates soft, sultry or smoky eye looks and adds long lasting definition to the eyes
- 100% natural
- This versatile eyeliner creates subtle definition when used dry, or can be used to create a more dramatic look by adding a few drops of water

Colour Guide
- Espresso: Rich brown
- Carnevale: Shimmering blackened violet
- Black: Soft ink

How to Use
Apply Alima Pure Loose Mineral Eyeshadow with a synthetic brush, working the product into the bristles before applying to minimise fallout on the face. Can be used dry for a subtle effect or with a damp brush to get a more intense colour pay off. Draw on a crisp line or if desired, smudge with a dry brush once set, to create a diffused smoky look.



UK Standard: £3.95
FREE for orders over £25
Fully tracked with SMS/email updates. Usually 2 - 4 working days to any UK address including Channel Islands and Isle of Man. Allow up to 7 working days for delivery.

UK Next Day: £6.95
Fully tracked with 2 hour ETA and SMS/email updates. Delivery the following working day for orders placed before 1pm any working day. UK Islands, Highlands and remote areas may require 2 working days.

Europe: £3.95
FREE for orders over £25
Fully tracked for orders over £100. Usually 4-9 working days. Allow up to 14 working days for delivery.

International: £3.95
FREE for orders over £25
Standard delivery only. Usually 7-14 working days. Allow up to 21 working days for delivery. Customs duties and local sales taxes are the sole responsibility of the customer.

See full delivery terms »



Every effort is made to provide you with accurate ingredients however, the product manufacturer may change ingredients without our knowledge. Always read the ingredient label on the actual package before using this product. If you have severe sensitivities or allergies, always contact the manufacturer directly to confirm the latest ingredients. We cannot be held responsible for the accuracy of ingredient or nutritional information we provide nor liable for any adverse reactions caused by the products we sell. We are constantly in the process of updating ingredient information. If you have any queries relating to any ingredients, please Contact Us and we'll be happy to help.

Mica (CI 77019). May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007).


Alima Pure Loose Mineral Eyeshadow:

- Formula: 100% natural. Vegan. Gluten free. Free from parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, or nanoparticles.

- Origin: Made in USA.

- Packaging: Recyclable plastic jar with sifter lid in recycled cardboard box.

- Shelf Life: Use within 36 months of opening.

- Animal Rights: Not tested on animals.

Alima Pure - Discover the Brand ยป

Alima Pure are experts when it comes to high-quality mineral makeup designed for the modern woman, with an array of stunning colours that help to highlight natural beauty.Their makeup is formulated with all-natural ingredients designed for high- performance wear. Made from the highest quality, purest mineral pigments and also specially processed to provide rich, deep pigment, opacity and shimmer, Alima Pure makeup is never tested on animals. The result is a wonderfully light silky feeling and long-lasting wear that lets your true beauty shine through.


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