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A comfortable, full-coverage concealer that gives you coverage right where you want it. Made with hydrating vitamin-rich ingredients, this concealer uses the warmth of your skin to blend seamlessly, giving you traceless coverage.


What it is
Alima Pure Cream Concealer is a full-coverage concealer that minimises dark circles, balances redness, hides blemishes and erases hyperpigmentation. It blends easily for seamless coverage that neutralises, brightens and disappears without a trace. This balmy, buttery formula is easily applied with a sponge, brush or your fingertips.

- A comfortable, full-coverage concealer
- Hydrating, with vitamin-rich ingredients
- Provides traceless coverage to enhance your skin - not hide it
- Comes in a sleek, refillable compact
- Minimises dark circles, balances redness and hides blemishes
- Blends easily for seamless coverage

Key Ingredients
- Squalane: Olive oil-derived moisturiser that mimics the skin's natural emollients, keeping the skin supple and smooth
- Avocado Oil: Boosts collagen production and epidermal elasticity for firm, hydrated skin
- Shea Butter: Protective and emollient with Vitamin E and carotene for fresh, blendable coverage that melts into your skin
- Beeswax: Adds a breathable protective barrier that moves with your skin for comfortable, seamless coverage

Colour Guide
- Dew: Fair with warm undertones
- Pearl: Fair with cool undertones
- Echo: Fair to medium with warm undertones
- Dream: Light medium with pink undertones
- Lush: Medium to deep skin with warm or neutral undertones

How to Use
Use your fingertips, a brush, or a sponge to apply Alima Pure Cream Concealer to clean, moisturised skin in targeted areas like under your eyes, around your nose, on blemishes, or any areas of discolouration.



UK Standard: £3.95
FREE for orders over £25
Fully tracked with SMS/email updates. Usually 2 - 4 working days to any UK address including Channel Islands and Isle of Man. Allow up to 7 working days for delivery.

UK Next Day: £6.95
Fully tracked with 2 hour ETA and SMS/email updates. Delivery the following working day for orders placed before 1pm any working day. UK Islands, Highlands and remote areas may require 2 working days.

Europe: £3.95
FREE for orders over £25
Fully tracked for orders over £100. Usually 4-9 working days. Allow up to 14 working days for delivery.

International: £3.95
FREE for orders over £25
Standard delivery only. Usually 7-14 working days. Allow up to 21 working days for delivery. Customs duties and local sales taxes are the sole responsibility of the customer.

See full delivery terms »



Every effort is made to provide you with accurate ingredients however, the product manufacturer may change ingredients without our knowledge. Always read the ingredient label on the actual package before using this product. If you have severe sensitivities or allergies, always contact the manufacturer directly to confirm the latest ingredients. We cannot be held responsible for the accuracy of ingredient or nutritional information we provide nor liable for any adverse reactions caused by the products we sell. We are constantly in the process of updating ingredient information. If you have any queries relating to any ingredients, please Contact Us and we'll be happy to help.

Squalane (Olive derived), Olive Oil Decyl Esters, Silica, Copernicia Cerifera (Carnauba) Cera, Persea Gratissima (Avocado) Oil, Cera Alba (Beeswax), Butyrospermum Parkii (Shea) Butter, Squalene (Olive derived), Tocopherol (Sunflower derived) [+/- CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide-Red), CI 77492 (Iron Oxide-Yellow) , CI 77499 (Iron Oxide-Black), CI 77007 (Ultramarines)].


Alima Pure Cream Concealer:

- Formula: 100% natural. Vegetarian (beeswax). Gluten free. Free from parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, or nanoparticles.

- Origin: Made in Italy.

- Packaging: Recyclable plastic compact with insert in plastic casing inside recycled cardboard box.

- Shelf Life: Use within 12 months of opening.

- Animal Rights: Cruelty Free. Not tested on animals.

Alima Pure - Discover the Brand ยป

Alima Pure are experts when it comes to high-quality mineral makeup designed for the modern woman, with an array of stunning colours that help to highlight natural beauty.Their makeup is formulated with all-natural ingredients designed for high- performance wear. Made from the highest quality, purest mineral pigments and also specially processed to provide rich, deep pigment, opacity and shimmer, Alima Pure makeup is never tested on animals. The result is a wonderfully light silky feeling and long-lasting wear that lets your true beauty shine through.


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