Plume's mission is to bring beauty without sacrifice to all women – so everyone can feel beautiful and look glamorous without compromising their health. They believe in creating beauty that will stand the test of time, with ingredients that will nourish, protect and enhance from the inside out. Through the power of women and mother nature, Plume Lash and Brow Enhancing Serum was born.
Plume Founder and First Lady, Lauren Bilon was determined to create a safe way for women to enhance and protect their lashes. After she lost the majority of her eyelashes post-partum and suffered side effects from pharmaceuticals and false eyelashes, Lauren created this Lash and Brow Enhancing Serum with Irene Schnell, leading natural and organic cosmetics formulator.
Plume is 100% natural and always cruelty-free. Lauren partnered with leading natural and organic cosmetics formulator Irene Schnell. Irene transformed Lauren’s carefully curated ingredients into an all-natural, long-lasting, preservative-free, safe and effective formula. The serum is free from parabens, sulfates, phthalates, artificial fragrances, artificial dyes, gluten and toxic ingredients of any kind.