Priti NYC is one of the fastest growing green beauty brands that sells in over 30 countries worldwide. It has developed a fashionable cult-like following for those who care about the environment. Founded by native Australian and former model Kim D'Amato who saw a void in the market for healthy nail polishes when she became pregnant. This led to her creating a product that could be used without fear of what was being put into her body or being disposed into the world. Priti NYC has one simple mission: support organic farmers and decrease the amount of chemicals poisoning the earth and its inhabitants - one manicure at a time.
Priti NYC was founded in 2005 by Kim D'Amato. The clean, modern beauty brand continues to sponsor Fashion Week in New York, London and Paris working with a number of different designers. Since its launch, the brand has expanded to include products such as soy nail polish remover that is 100% natural and non-toxic. Priti NYC is currently sold in over 800 stores worldwide and is very active in working with various charities and events in the community that support both environmental and women's issues. The brand regularly collaborates with other socially conscious companies and charities and supports organic farmers.
Priti NYC polishes are all completely non-toxic, vegan, cruelty-free, gluten-free and are safe for use on children and mums-to-be. They are made without toluene, dibutyl phthalate (DBP), formaldehyde, formaldehyde resin and camphor - all known to be harmful to human health. The luxury formulas are fast-drying, chip-resistant and are extremely durable and glossy. Their Soy Polish Removers are 100% natural, non-toxic and non-carcinogenic and are soy based, derived from crops and do not contain any petroleum ingredients or acetone. Their belief is that you can have the most stylish, beautiful nails without compromising your health.