lilah b. makes beauty simple. Their minimalistic, multi-purpose collection of colour allows women to achieve a finished look with fewer products, encouraging a movement to declutter, minimise and simplify. Housed in sleek and modern signature stone compacts, their high performance, multi-purpose products offer classic colours with sophisticated twists and luxurious textures. Inspired by the healthy lifestyle that surrounds them in Northern California, they pride themselves in creating a collection that is not only effortless, it is simply good for you. They believe with less, you are more.
Cheryl Yannotti Foland launched lilah b. in 2015 under the philosophy she truly lives by, “with less, you are more.” A maximalist turned minimalist, Cheryl traded in her fast-paced life in New York for the laid-back West Coast lifestyle of Northern California. After working in the beauty industry for more than a decade, it was obvious to Cheryl that the colour cosmetics world was cluttered and confusing when it really didn’t have to be. So lilah b. was born - a streamlined colour collection of luxurious, multi-purpose products providing the modern-day woman with just the tools she really needs.
lilah b. offers clean, healthy, skin-kind formulations. Crafted with exceptional purity, lilah b formulas combine nourishing and moisturizing ingredients from earth and sea. Rich in aloe, agar and other beneficial botanicals, their luxurious collection delivers a natural, glowing finish. All products deliver high performance with long-lasting wear and are clean without compromise. lilah b products are formulated without gluten, parabens, phthalates, sulfates, and synthetic fragrances. All formulas are vegan-friendly and cruelty-free. All products are made in Milan, Italy.