For time immemorial, women across the world have performed beauty rituals based on the best ingredients nature has to offer. In Morocco, women unlocked the power of argan oil to restore and moisturize, Rhassoul clay to purify, green tea to tone and refine, and rose to calm skin. Now these potent natural ingredients have been formulated using the latest science in a complete and effective natural skincare line, bringing the beauty wisdom of the women of Morocco to you. Kahina believe in creating rituals out of our regimens by giving meaning to our daily beauty routines, highlighting region specific ingredients and giving back to the indigenous women who harvest and produce the ingredients at the core of the products. By creating simple skincare products that work and that won’t harm consumers or the environment, Kahina aim to connect women around the world in the timeless practice of beauty. Kahina Giving Beauty donates 1 percent of the revenue from their products to the Berber women of Morocco who extract the oil by hand using centuries old techniques passed down through generations. The money raised is used for literacy, education, and women's rights programmes. Most of these women cannot read nor write, so they use illustrative symbols to mark their identity. One such example is the five-pointed star—a key element in Arabic design that is drawn on the top of each Giving Beauty package. Encircled, this star is the emblem of the Moroccan flag.
A lifetime believer in the potential of beauty rituals to delight and empower, Katharine L’Heureux discovered argan oil on the first of many journeys to Morocco. Today, founder and CEO of Kahina Giving Beauty, Katharine has built a holistic regimen around this multipurpose ingredient that enhances the lives of both the artisan and end-user. A graduate of UC Berkeley, Katharine began her career in San Francisco. Focusing on natural and sustainable food and beauty brands, she co-founded the public relations firm Welles Phillips & Associates. After moving to New York and the birth of her three children, Katharine launched her second independent business venture – Kahina Giving Beauty. Introduced to argan oil during a 2007 trip to Morocco, Katharine was impressed by its performance and moved by its unique story. Recognising a need in the marketplace for beautifully-packaged, effective organic skincare that nourishes skin and spirit, Katharine conceived of a niche beauty brand that would give back. Working closely with top chemists and designers to realise her vision to connect women across the world through beauty, Katharine developed and produced the Kahina product line and brand, infusing it with her minimalist esthetic and philanthropic spirit. Katharine works closely with Kahina’s argan suppliers to identify the current and most urgent needs of the women who extract the oil in order to give back in a way that significantly and directly improves their lives.
In an effort to provide assurance for customers that Kahina products are safe from harmful ingredients and environmentally sound, Kahina Giving Beauty has certified their products with ECOCERT. The ECOCERT mark is recognised internationally as representing one of the highest standards for organic and natural products. The rigorous standards cover key points that need to be fully evaluated and approved in order to achieve certification, from the sustainable sourcing of raw materials, to manufacturing procedures and final packaging. ECOCERT defines a requirement level that goes beyond conventional regulation governing cosmetics and guarantees the genuine practice of environmental respect throughout the production line. Kahina Giving Beauty products are sensitively produced from start to finish with an eye toward cultural and environmental sustainability, using ethically and sustainably sourced raw materials and recycled, recyclable packaging. The formulations are certified natural and organic, and incorporate organic materials whenever possible. Kahina Giving Beauty is proud to be Leaping Bunny certified - an internationally-recognised certification that assures the consumer that no animal testing is used in any phase of product development. All Kahina Giving Beauty products are cruelty-free. Kahina Giving Beauty uses FSC certified forest products, ensuring that the forest products used are from responsibly harvested and verified sources, from the forest to the final packaging.