One of Indie Lee's core beliefs is in empowerment through awareness, and knowledge as power. They strive to embrace conscious consumerism by offering safer, cleaner and more ethical choices within skincare. They believe in clean ingredients and using science to amplify their benefits, without harming animals in the process. Overall, the brand is committed to effective yet conscious products that are good for you and the planet. Indie Lee is grounded in nature, supported through science, and inspired by life.
In 2008, Indie Lee was diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. After learning that up to 60% of what we apply to our skin may be absorbed in as little as 26 seconds, Indie had her awakening. She embarked upon a wellness journey to create a clean beauty collection dedicated to inspiring and empowering others to be mindful about what they put on their skin as well as into their body.
Sourcing the world's finest ingredients and formulating with the help of leading, like-minded chemists, Indie Lee & Co. intrinsically blends nature and science to bring the most efficacious products to market without sacrificing safety. The brand’s mission to provide healthier skincare options is embodied through its undertaking of rigorous testing protocols to ensure clean, high-performance products. Indie Lee is committed to creating change and building community in the clean lifestyle and wellness categories.