Denise Roobol started designing her vegan range in 2013 and the bag and accessory brand made from high-tech imitation leather represents an ultimate mix of functionality and design. The style is minimalistic, with a focus on practical use. Additionally, each bag has its own 'story' which can be found on a card inside the bag.
After 4 years of studying at the Willem de Kooning design academy, Denise Roobol developed a strong vision where fashion and nature became more close than ever. With this vision in mind she decided to start her own brand. She wanted to create something new in order to convince and inspire people, showing that fashion accessories can be vegan friendly.
Denise Roobol only uses high-tech vegan materials coming from the surroundings of Hong Kong, an area that has the lead in developing high quality vegan materials. By the usage of this new material, she encourages others that it is definitely possible to have high fashion, vegan bags and accessories. Denise Roobol is a PETA approved vegan brand.