For over 50 years, Beauty Without Cruelty has led the way in cruelty free cosmetics, operating a company that offers a full spectrum of fashion led colours while being fully compliant with BUAV requirements. Beauty Without Cruelty offers a cosmetics collection with unique formulations which carry a dedicated focus on enhancing a healthy and nourished skin while being cruelty free. Beauty Without Cruelty products contain no animal products & are not tested on animals. The full range is 100% vegan and vegetarian, and totally free from fragrance, carmine, talc, parabens, PEG, toulene, formaldehyde and phthalates.
Beauty Without Cruelty mission is to be at the forefront of ingredient consciousness consistent with the values articulated by founder Baroness Muriel Dowding (1908 – 1993). Lady Dowding was an English animal rights activist, a vegetarian, an anti-vivisectionist and a spiritualist. In 1959, she founded Beauty Without Cruelty (BWC) to highlight the suffering of animals. Beauty Without Cruelty swan logo encapsulates its mission being associated with the deities of healing waters and the sun. Known for their grace and beauty the swan is symbolic of a mission to deliver beauty by the intertwining of natural elements in the product offering.
All Beauty Without Cruelty products are 100% suitable for vegans and vegetarians and completely cruelty free so all of its products comply with the strict BUAV standards. Only natural pure ingredients are used so products are considered one of the most successful for sensitive skin, being hypoallergenic and fragrance free throughout. Beauty Without Cruelty products offer a natural alternative to preservative and chemical-based beauty products, aiming at environmental conscience in all aspects of its supply chain, caring for the environment by using recycled materials where possible and finding methods of sourcing which minimize our footprint on our planet.