ARgENTUM Apothecary's vision is to nourish our souls and our senses with the use of natural ingredients and the power of Argentum (silver). The dream was the creation of an elixir, which encapsulates the miracle of silver and deliver it with love and harmony. The result is La Potion Infinie, a revolutionary skincare range that delivers with integrity, uncompromising principles and wisdom. The moment you apply La Potion Infinie, you will feel a unique but pleasant tightening effect on your skin. Aligned with ARgENTUM's signature scent, it delivers an unsurpassed sensory and physical experience. This formula has been incorporated into ARgENTUM's latest launch, La Lotion Infinie for body, both 99.5% from natural origin.
ARgENTUM's brand founder Joy Isaacs relied on colloidal silver to treat scratches, burns and grazes and prevent infection whilst growing up in South Africa. Determined to share the potential of her favourite skin care miracle, she created La Potion Infinie, a universal anti-ageing treatment that repairs and fortifies skin at a cellular level thanks to a revolutionary fusion of two vital ingredients: Silver Hydrosol and natural marine-based polymer DNA-HP. This rich, intensively nourishing lotion helps regulate skin's balance to minimise breakouts and maximise moisture retention. The overall result is instantly more smooth and even skin, with fewer fine lines and a soft, velvety, luminous complexion.
ARgENTUM harnesses the unique properties of silver hydrosol, known for its powerful anti-inflammatory, anti-bacterial properties. This blends expertly with DNA-HP, a marine sourced ingredient based on the work of Nobel Prize winning scientists. DNA-HP works by trapping a toxic radical, namely hydroxyl, which is highly reactive to biomolecules such as collagen and elastin causing their oxidation and degradation. The culmination of many years of research in the field of anti-ageing has resulted in ARgENTUM Apothecary's skin-quenching La Potion Infinie, a cream that helps repair collagen, protect elastic and regenerate damaged cells, nourishing and firming your complexion with visible effects.