MOA (Magic Organic Apothecary) create natural skin care products, made in England, inspired by old herbal folklore and with a sprinkling of magic! Their hero herb yarrow (Achillea Millefolium), is shrouded by mystical tales and can be found bedside hedgerows all across the UK. The miraculous powers of this humble herb have been used for centuries to heal and repair. MOA's original product, The Green Balm, continues this age-old tradition of using yarrow as a healing herb and can be used for all manner of ailments. It is a 100% natural multi-purpose healing/beauty balm, and some might say, it’s a miracle! MOA continue to create more miracle potions, in keeping with their green and natural approach to living life. Sometimes keeping it simple is just better... NO NASTIES, just plenty of wholesome, natural stuff, so the whole family can use The Green Balm even if they have sensitive skin.
Charlie Fowler, joint CEO for MOA, describes that MOA's mission was really to make natural skincare accessible to everyone, as they worked really hard at not compromising their ingredients and packaging, but also trying to achieve an affordable price tag. As a mother, Charlie found MOA The Green Balm an incredibly useful product, as having discovered the world of cosmetics on their journey to creating Moa Green Balm, Charlie learnt the long term detriments of all those chemicals to the body. MOA's intention was to create something 100% natural – something you would be happy to use on your own kids. Charlie is totally inspired by folk law, nature, ritual magic, astrology and everything sacred. MOA means "Magic Organic Apocathery" and she loves that they can bring a depth to their products and include their interest in a holistic approach to life in the products too.
MOA's hero product, The Green Balm, is 100% natural, vegetarian, not tested on animals, made from 100% organic herbs and concentrated active ingredients, with no chemicals, no artificial preservatives, no perfume, no alcohol, no parabens and no lanolin. It is a rescue healing balm with mutiple uses: it soothes dry, itchy skin conditions like eczema and psoriasis; apply to nasty insect bites and stings; treat cold sores and chapped lips; apply to sore, red nostrils when you have the sniffles; mix with a little hot water and gargle to soothe a sore throat; calm sun-burnt or weathered skin ailments; help heal minor cuts, sores, bruises and burns; use on minor burns from the camp fire; use on rope burns and blisters and avoid scarring; zap those pesky insect bites and stings, use between the toes to help combat athlete's foot; it's a ramblers dream-cream!