Dr. Bronner's has a well-earned reputation for being pure, versatile, and high quality at an affordable price. Dr Bronner is still family-run and continues to uphold the rigorous standards that make the brand what it is today. In the 1960s and 1970s the soaps spread into every health food store in the USA and then into the mainstream, winning over fans from all walks of life on the way to becoming the number-one-selling natural brand of soap in North America. Following Dr Bronner's death in 1997, the Bronner family continue to make with care and integrity the fine ecological soaps customers have loved and lathered with for 50 years, all with certified organic oils. They share their time, profits and energy with their workers and worthwhile causes worldwide.
Dr. Bronner's Magic Soaps are synonymous with Old-World quality and time-honored simplicity, traced back to the family's soapmaking tradition since 1858. Emanuel Bronner was a 3rd generation master soap-maker in Heilbron, Germany, where he was a master soap-maker. Dr. Bronner initially worked as a consultant to various soap companies in the USA, and he struck out on his own in the late 40's. Renowned for their quality, versatility and eco-friendliness, Dr. Bronner's Magic Soaps enjoyed a small loyal following in the early years. In the late 1960s, soap sales exploded, due to the unsurpassed ecological quality combined with Dr. Bronner's message to realise unity across ethnic and religious divides which resonated powerfully with the counter-culture of the time.
Dr. Bronner was grounded in a powerful ecological consciousness, and the soaps are an extension of this: simple, natural and 100% environment-friendly. Unlike most commercial soap-makers who distill the glycerin out of their soaps to sell separately, Dr Bronner retains it in their soaps for its superb moisturising qualities. The number one-selling Dr. Bronner's Magic Classic Liquid and Bar Soaps are vegetable based pure castile, which is gentle on the body and on the environment. Dr Bronner multi-functional liquid soaps have dozens of uses and can clean everything from your skin to your kitchen floor. All Dr. Bronner's organic soaps and products are USDA Certified Organic with most being Fair Trade certified.