Chris James Mind Body offers a 360 degree natural solution to achieving optimum health and wellness. Starting out with his signature product in 2004, the "12 Days" Cleanse, Chris James today continues to grow and support others in their journey to achieve health and happiness with a range of products which showcase only the freshest and best natural ingredients available. We caught up with Chris recently to see how his signature product has developed into a entire wellness brand, with a couple of sneaky celebrity endorsements thrown in too!
What inspired you to create Chris James Mind Body?
Chris James Mind Body has come very naturally out of my own life experiences. Firstly there was India, where I lived during my 20’s and studied Yoga, Meditation, and Ayurveda. Then I had a very bad accident that left me with a broken neck and lots of other serious injuries. I recovered using the breathing, visualisation and meditation techniques that I had learned there. I then became a teacher to help others achieve optimal health and wellness. I loved creating programs for my one on one clients and around 2004 I created a program called the Chris James Mind Body “12Days” Cleanse which I used to give out to my clients in a shoe box and an A4 print out.
Your signature product is the “12 Days” Cleanse - what makes this different to another cleanse or detox package?
(See above!) Unlike other ‘Cleanse’ packages, “12Days” Cleanse is a philosophy (and an experience) that became a product. In fact, it was so successful and it had such wonderful transformative effects for my one on one clients that they told all of their friends about it, and it just grew through word of mouth at first. “12Days” Cleanse really is the ultimate holistic wellness program. Try it and you will be amazed with the results! (Ask Millie Mackintosh or Melissa Odabash about it).
How has your range developed since you first created your “12 Day Cleanse” product?
“12Days” has had one or two permutations, but it is still fundamentally the same program that I gave my clients from more than a decade ago. These days, we have a very exciting new shorter cleanse product called the Chris James Mind Body “3R” 3 Day Cleanse which comes in sachets and is delicious mixed with fresh pressed juices and smoothies. We have also developed an amazing new greens product called “Gorgeous Greens” and a brand new probiotic “Brilliant Biotic” with 16 scientifically proven strains and 30 billion microflora per serving. That’s 30 billion guaranteed microflora at the date of expiration, not at the time of manufacture!
You focus on good gut and digestive health, why did this become a key focus for you?
I focus on good gut and digestive health as key, because everything starts in the gut. Disease, wellness, health - everything! So, you have to take care of it. In fact I am so passionate about it I teach master classes and retreats on the subject. My whole system including my Mind Body Cleanse Yoga system is based on the gut. We are made up primarily of bacterial cells that control virtually every aspect of our physiology. And I feel that it is my mission to shatter the myth that bacteria are the enemy. In fact these bacteria of the gut are actually your greatest allies when it comes to improving health and will enable you to activate your fullest potential. And we do this through fasting and herbs. (My “12Days” Cleanse is a structured fast with supplementation).
Your ingredients are natural and organic where possible – where do you source them from?
We are a 100% British brand and we source our ingredients from within 100 miles of London. We are a local producer.
A percentage of your profits are donated to charity, who do you support and why?
We support Starfish Asia, a charity who provide healthcare and a rudimentary education to some of the world’s poorest and under privileged slum and brick kiln community children in India and Pakistan. These children are a forgotten caste, and their life expectancy in brick kiln communities is currently 18. Sadly, most die young from asbestos poisoning and lung disorders. We particularly like this charity because it gives 96% of its income directly to projects in Pakistan and India, without it getting held up at administration level. Big business' won’t touch this organisation because the organisation is Christian. However, we feel that it does not matter what religion, creed or colour you are, if you are doing good work for the world, we will try and support you.
What is the most challenging part of founding a lifestyle brand?
‘Founding’ a lifestyle brand was the easy bit! Managing it is the hard bit. I would probably say finding good staff and resources is key!
What is your number 1 wellness essential?
My yoga and meditation practice.
What is the best piece of advice you have ever been given?
The best piece of advice I have ever been given is “Follow your heart!” given to me by a teacher from school.
What is next for you and Chris James Mind Body?
I have a book coming out at the end of this year which is very exciting! And I have some TV appearances coming up soon! Plus, I have some new products out next year. Stay tuned.