Rethink the way you clean your home

Rethink the way you clean your home

As we find ourselves in the midst of a global pandemic, it’s safe to say we are all a little more conscious of cleanliness. We’re spending more time at home than ever before and are inundated with advice on how to keep that dreaded bacteria at bay. But before you reach for that bottle of bleach to germ-proof your home, it might be time to consider an alternative.

If you shop at Naturisimo, the chances are you are someone who cares about what you put on your skin and into your body. So why shouldn’t the same caution apply for the products we use on our homes?

The damage to our health

The vast majority of mainstream cleaning products contain hazardous ingredients that can pose a substantial risk to human health. These products may keep our homes clean, but if ingested through air or touch, many of these toxic chemicals are actually poisonous. Two obvious examples are chlorine bleach and ammonia which are surprisingly common in cleaning products. The fumes produced by these ingredients are so irritating that it’s suggested that those with asthma, lung or heart problems avoid them.

The damage to our environment

And it’s not just about us. When we flush or pour the remnants of these products down our drains, they end up in our waterways, exposing our environment to a whole host of harmful ingredients. For example, many products use ‘surface active agents’ to boost the efficiency of the formula, but these active agents can end up breaking down in water to form toxic compounds that do not readily biodegrade. Phosphates are another culprit - widely used in detergents, they can disrupt the balance of aquatic life and deplete water’s oxygen supply.

Finally, the most obvious environmental impact is caused by the product packaging. The thick type of plastic designed to house what are sometimes corrosive formulas are often non-recyclable. For a product that we all buy regularly, this inevitably takes a serious toll on the environment.

Do we need to compromise our safety for cleanliness?

We don’t believe you should have to expose yourself and your family to harmful products in order to stay clean and safe. We are introducing a new category of home care products that is designed to keep your home spotless and sparkling, without the toxic chemicals. The three brands making their debut in this brand new category have been hand-selected for their eco credentials and their revolutionary approach to the way we clean.


With formulas inspired by ancient monastic wisdom and the power of active botanicals, Tincture products are designed to clean, protect and uplift your home without the use of artificial or harmful ingredients. The key ingredient? Active silver - commonly used in the medical sector to ward off bacteria, it’s also known as an antimicrobial agent. And to top it all off, the elegant packaging is refillable too.


KINN are pioneers of plant-based home cleaning. Inspired by principles of organic skincare, the brand was created with an ethos to be kind to your body, your home and the environment in which we live. With a lineup of effective remedies infused with uplifting essential oils, they are sure to become a tried and tested staple of many eco-minded homes.


Designed to eliminate the need for harsh chemicals and to promote less waste, Attirecare are changing the home cleaning game. They use organic ingredients for their environmentally-friendly formulas and ensure everything is ethically made and does exactly what it says on the label. The best bit? The sleek, modern packaging means you will want to show these bottles off instead of hiding them away under the kitchen sink.

So let’s celebrate the fact that there is no longer a need to choose between your health and the efficacy of the products you use! As we all spend extra time scrubbing off floors and surfaces, be sure to choose products that put your health and that of the environment first.

As leaders of ethical beauty, we are excited to introduce this new category to our ever-expanding range of products.

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