Lavera has been developing natural skincare for over 25 years using 100% natural ingredients and no parabens, petrochemicals or synthetic colour or fragrance. Lavera products are 100% certified natural and they contain no chemical preservatives. They are made with organic ingredients that care for your skin and hair and have a 100% natural fragrance composition, formulated to suit sensitive skin.
Lavera: Leaders in Natural Skin Care
The lavera brand stands for certified natural cosmetics that meet high customer expectations. This is supported by Lavera guarantee seal, showing all the high quality of our natural cosmetics. Lavera products range is certified by NaTru, the German certification agency, as natural cosmetics. They are made from 100% natural ingredients, many are vegan and all entirely free from cruelty. All Lavera products are designed for and suitable for sensitive skin.
Lavera: The Ethos
Lavera proves, with over 350 awards, that its natural skin care products bring combined innovation and sustainability. Natural body and hair care under the brand name Lavera can be trusted - a name carefully chosen for its meaning: in Latin lavera means 'the truth' - a beautiful translation for the dedication of both philosophy and commitment.
All Lavera products are made from 100% natural ingredients in accordance to the strict NaTru standards in Europe, such as plant extracts and essential oils, and wherever possible those ingredients are sourced from certified organic agriculture. Where a product is not all-organic, it is primarily because year-round availability is not available of certain organic ingredients, or the ingredient is not available at all from organic source. NaTru certification requires use of organic ingredients wherever possible.
Lavera natural body and hair products use raw plant materials, as much as possible from certified organic agriculture and its products are 100% free from synthetic perfumes, colourants and preservatives. And of course Lavera, ensures skin compatibility - exclusively through tests with volunteers, together with skin specialists and allergists and no animal cruelty whatsoever. The Lavera cosmetics range offers a choice of natural shampoos, natural conditioners, natural hair treatments, natural body lotions, natural bath and shower products, natural baby products and natural men skin and body care products.
Lavera products are made to the highest standards of quality and performance using natural ingredients and processes which aim to minimise impact on the planet and its resources. Lavera clearly labels its ingredients so that it is possible to see at a glance if a product is organic, or meets other criteria such as being suitable for vegans. Lavera's organic products are marked with a star and bear the NaTru stamp of approval. Furthermore, Lavera products are entirely free of synthetic fragrances, chemical preservatives and petrochemical derived ingredients.
Lavera: Letter from the Founder
Allow me to briefly explain why natural cosmetics from lavera came into being – and what is special about them. Laverana's story is also my story and it has both a simple as well as a personal background: since I was two years old I have suffered from neurodermatitis. Back then this skin disorder was not well known. The usual cosmetic and medicinal creams could not help me. That is why, even in my youth, I began to have a good look at alternative skin-care possibilities. It was only natural that I later opened one of the first organic foods shops in Germany together with friends. Like many others, we also wanted to have a healthy dict and live in a healthy way. And of course we were (and still are today!) motivated by a wariness of chemicals, pesticides and large industry. During this time I began to cultivate my own plants, and develop formulations for natural cosmetics that might help my skin.
In summer 1975 I had made it: my first lip balm stick withstood the personal 'stress-test' - the protection of my over-sensitive skin during summer holidays in Denmark. I will never forget its formula of wool wax, beeswax and olive oil.
In 1987 after more than 10 years research and cosmetic development, I founded my own company on a small estate near Hanover: the Laverana GmbH. Today, approximately 240 employees produce genuine natural cosmetics in our own buildings on the outskirts of the beautiful Deister mountains.
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